Psst – want to buy some content?

Tuesday, August 18th, 2009

Last week News Corp reported a $3.4 billion loss. The same week, Rupert Mudoch’s media machine announced it was going to start charging for content in all sorts of places. It had tried the scheme on one site and it had been a great success and as such it was going to start rolling out across the world — the first UK site was going to be The Sunday Times. Every other news organisation carried the story — the BBC suggested people might pay to see the exclusive Michael Jackson rehearsal footage which The Sun’s website had published a few days before.

Oh and last week, News Corp reported a $3.4 billion loss.

I thought I would mention the loss again as no one seems to be talking about it. On the other hand everyone is talking about charging for content. Will it really be the case that some time soon, everyone will be charging for content? Will it be the case that to read this blog post (and other better ones!) you will be getting out your credit card/debit card/micropayments wallet to fill the coffers of PC Pro? I doubt it…

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