Gap logo: a PR stunt gone right?

Tuesday, October 12th, 2010

Call me a conspiracy theorist if you will, but can it really be true that Gap was actually planning to use its new, terrible logo?

I don’t think so. I think its PR gurus headed off to a retreat to work out how to generate free publicity with the minimum of effort, downed a few double-strength lattés and gazed at the blue sky. And someone came up with a quite ingenious solution.

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Where’s Microsoft gone?

Friday, October 10th, 2008

Could someone check down the back of the sofa, please? It’s just that Microsoft seems to have disappeared. To be fair, not the whole thing. I’m pretty certain there’s still a large group of buildings in Redmond toting the Microsoft logo, and Reading for that matter, but if you speak to Microsoft execs these days you can be pretty sure their sentences will start with “Windows…” rather than “Microsoft…”

Of course, it’s all about the brand. Somewhere in a high-level board meeting, someone’s decided that the Windows brand is more important than the Microsoft brand, which is after all creaking at the seams now. There was a time when it was cutting edge to be SomethingSoft, but those were the days of the 80s when Rick Astley was an up-and-coming young hipster. (more…)