Materialistic airheads good; £44 USB cables bad

Wednesday, October 1st, 2008

There’s a wee frisson of excitement every Wednesday morning on the PC Pro newsdesk. For Wednesday is the day that brings the esoteric bag of brilliance that is the Advertising Standard Authority’s latest batch of ajudications.

More often than not, the only tech interest is BT and Virgin Media using the ASA to settle their latest petty dispute over whose dad is actually biggest. But occassionally, just occasionally, the ASA delivers a verdict of such sumptuous entertainment, that it earns a round of spontaneous applause from even us world-weary cynics. 

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