Can Lexmark change the way we buy printers?

Wednesday, August 26th, 2009

Lexmark’s inkjet printers have had a pretty rough ride from PC Pro in recent reviews and Greg Caster, senior development manager for inkjet R&D, admitted to me yesterday that its 2008 range was simply a step behind its competitors. To change that, Lexmark is finally moving to individual inks for its next all-wireless range of inkjet all-in-ones, and introducing a fantastic touchscreen interface that I’ll come to later.

But the real news for me – and for anyone who ever has trouble choosing a printer – is the way Lexmark’s eight-product line has been assembled.

Currently, buying a printer is a confusing experience, with too many competing manufacturers, each with too many printer ranges that contain too many similar models and accept too many different cartridge types. Even within a single manufacturer’s product range, the variation in quality and speed can be staggering.

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