Google’s new AdWords algorithm

Friday, October 14th, 2011

The peak shopping period is upon us and, for most online shops, the effectiveness of their Google AdWords campaigns can make the difference between a fruitful festive season and a bleak new year.

It’s at just such a critical moment that Google is rolling out changes to its AdWords algorithms having successfully tested them on its users in Spain, Portugal and Latin America. The algorithms are used to determine where in the sponsored rankings your ad will appear so a change can mean a dip in your position and consequent loss of traffic which, as business hots up, can cost a lot of money. The knee-jerk reaction is then to increase the bid price which, of course, reduces profitability – again costing money.

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Creationism versus Artificial Intelligence

Thursday, November 27th, 2008

I’m well acquainted with the presence of the creationism/evolution debate in the classroom and in politics, but I never thought it would dare to bother computer science, Mecca of all things logical, provable and reproducible. Still, I read a blog post today that boiled my blood. (more…)