What’s in a name?

Tuesday, July 15th, 2008

Abbreviations are great, aren’t they? BBC, DVD, HSBC, DVLA, GCSE. Why use normal words when you can take almost as long to recite them as letters instead?

Of course, some conveniently shorten into a series of letters that can actually be said as a single, new word. Think acronyms like NASA, SCUBA, laser. Think VAIO.

Today I read of Sony’s redefinition of the famous VAIO brand, and it occurred to me that I had absolutely no idea what it had stood for since its creation.

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