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November 13th, 2009 by
Chris Brennan
I’m nearing the end of my month with Windows 7 and so I’d thought it would be a good idea to have a look at the pricing structure. If I’m going to invest it’s probably best to know just how much I’m going to have to spend on this OS. The laptop I was supplied with came with Windows 7 Ultimate, but having listened to the PC Pro podcast on the subject I’m under the impression that Home Premium will be more than sufficient.
It’s a bit odd as a Mac user to have the choice of operating system as the Mac OS comes in just two flavours: Standard and Server. If I step back to Home Premium from Ultimate am I likely to see any difference whatsoever? No, not at all seems to be the general consensus which begs the question why does Microsoft put that doubt in my mind? If you’re going to make your Home Premium product so all encompassing why bother with a Professional or Ultimate edition? Did the extra capabilities in the other versions really cost that much more to develop?
Apple makes great play of its single version approach and though I’m not exactly confused to the point of delirium by the 3 Windows options the pricing does seem to add to the overall complexity of making the right choice. According to my local PC World the difference between a full boxed copy of Windows 7 Professional and Ultimate is £20 which seems an odd sum, why produce two editions so close together? Of course, the ability to upgrade is a simple solution to this problem and should I find that I’m missing out on that desperately needed feature that’s only available in Ultimate I can always add it at a later date.
Having said all that, the simplicity of the Macs single upgrade approach does have its drawbacks too. My copy of Leopard cost about £90 if memory serves and Tiger the same before that and Panther come to think of it.
The latest OS upgrade, Snow Leopard cost me £25. There was just the one version of each of these and I was getting the full copy for my money. However, I’m sure they’re no where near the value of a full new version of Windows, with the exception of Snow Leopard that is. I’m not really sold that Apple iterations are simply service pack, there’s more to them than that, but they’re not complete new systems that’s for sure. So, despite the slightly more complex approach to choosing the Windows OS that’s right for me it certainly feels like it’ll be better value over its lifetime.
In the latest part of our bid to convert a Mac user to Windows 7, Chris Brennan explores the ever thorny issue of pricing

I’m nearing the end of my month with Windows 7 and so I’d thought it would be a good idea to have a look at the pricing structure. If I’m going to invest it’s probably best to know just how much I’m going to have to spend on this OS.
The laptop I was supplied with came with Windows 7 Ultimate, but having listened to the PC Pro podcast on the subject I’m under the impression that Home Premium will be more than sufficient.
It’s a bit odd as a Mac user to have the choice of operating system as the Mac OS comes in just two flavours: Standard and Server. If I step back to Home Premium from Ultimate am I likely to see any difference whatsoever? No, not at all seems to be the general consensus which begs the question why does Microsoft put that doubt in my mind?
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November 11th, 2009 by
Chris Brennan
The current Windows 7 advertising campaign can’t fail to have grabbed your attention. Essentially, Microsoft is saying that you, the user designed this latest incarnation of the world’s most popular operating system. They listened to what you wanted and put it in Windows 7. Does that mean you were responsible for Vista too I wonder? Could an advertising campaign convince me to switch?
The I’m a PC campaign was launched in 2008 in response to the I’m a Mac advertising campaign, which believe it or not started way back in 2006. I have never liked the I’m a Mac campaign as at it’s heart is a childish message: you’re not me and I’m better than you so ner.
There’s no doubt that the Apple campaign has been successful, it wouldn’t have run and still be running all these years later if it wasn’t. The ads are slick and well produced, even dare I say it amusing. But perhaps the most important thing about them is that there’s rarely a price or product in them. It’s your own imagination, with a nudge from the caricatures that sells you into the brand.
The I’m a PC adverts are all together more friendly and human. The man at the gym, the woman in a taxi, the mum at home with the kids they’re real people in the real world that I can associate with. Do I really want them designing an OS though? Is Microsoft saying that after 20 odd years of designing operating systems that Mimi, Crystal and Ramin were the missing link?
There’s a tale that’s probably not true, but it makes a nice story.The Microsoft Word team were praised to the high heavens for Word 5.1 for the Mac, it was slick, quick and just what people wanted then they listened to the users and added all the extra features that those users demanded. Today users complain about a bloated, creaky and crash prone application when all they wanted was Word 5.1 with this ‘one’ extra feature. It’s not because the developers are poor that Word for Mac is so maligned it’s because users are sometimes the worst judges of what they need.
Perhaps, that’s the difference between Apple and Microsoft laid bare in the marketing and their products. Microsoft listens too hard to too many users and tries to please every one where Apple doesn’t listen to anyone; it’s already perfect you just didn’t realise. The Microsoft adverts aren’t really having much of an effect on my opinion of Windows 7, but they’re better than the wow starts now of Vista. It’s a start.
In the latest part of our bid to convert a Mac user to Windows 7, Chris Brennan compares the adverts of Microsoft and Apple and draws some interesting conclusions

The current Windows 7 advertising campaign can’t fail to have grabbed your attention. Essentially, Microsoft is saying that you, the user, designed this latest incarnation of the world’s most popular operating system. They listened to what you wanted and put it in Windows 7.
Does that mean you were responsible for Vista too I wonder? Could an advertising campaign convince me to switch?
The I’m a PC campaign was launched in 2008 in response to the I’m a Mac advertising campaign, which believe it or not started way back in 2006. I have never liked the I’m a Mac campaign as at its heart is a childish message: you’re not me and I’m better than you so ner.
Read more