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Posted on August 10th, 2012 by David Bayon

Goodbye Metro, hello… Windows 8?

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It was just an internal codename, you were never supposed to actually use it! That’s Microsoft’s rather dubious line on Metro, the name we’ve all been using for months under the very real impression that it was final.

Now Metro is no more, and it appears the new name for the tablet side of Windows 8 is… Windows 8.

No, I don’t quite get it either, but according to inside sources that’s what it’s going to be called. The former Metro interface will now be known as the Windows 8 interface, and applications designed for it will be Windows 8 applications. Normal applications for the desktop will be, unsurprisingly, desktop applications.

Now, I’m not immediately against this renaming. I don’t believe the Metro name had spread far beyond our tech bubble to the man on the street, so the change isn’t a disaster for Microsoft. And simply dropping Metro is a good idea: Windows 8 is supposed to cross the divide between device types, and having a separate name for the tablet side has always seemed to run against that.

It’s also final confirmation that Metro essentially was Windows 8. That’s the interface Microsoft wants people to use, and referring to it directly as Windows 8 will cement that in consumer minds.

It’s also final confirmation that Metro essentially was Windows 8. That’s the interface Microsoft wants people to use, and referring to it directly as Windows 8 will cement that in consumer minds.

But won’t it all be a bit, well, confusing?

It’s one thing to call Angry Birds a Windows 8 app when it inevitably arrives, but what about more versatile software? Try telling a non-techie that he’s bought the Office 2013 Windows 8 app, and that isn’t the same as the Office 2013 application that runs on Windows 8. He’ll look at you like you’re speaking Swahili.

It’s confused further because users generally aren’t used to buying apps on anything other than mobile devices. OS X has an app store on the desktop, and everything in it is designed to run on the desktop. The Windows 8 experience will still centre on the desktop for most PC and laptop users, yet its app store is really built for touch devices.

I’m sure users will cotton on quickly, and wouldn’t be surprised if Microsoft has chosen the name because a lot of people were referring to the tiled interface as Windows 8 anyway — that’s the picture they may have seen in the mainstream press, so to them that’s what Windows 8 is.

But I’m not sure it works. To me, renaming Metro to Windows 8 is both the obvious solution, and the wrong one. Why? Because it suggests the touch interface is the sole reason to upgrade — and that lessens the appeal even further for desktop users.

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Posted in: Software, Windows 8

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8 Responses to “ Goodbye Metro, hello… Windows 8? ”

  1. Henry Edwards Says:
    August 10th, 2012 at 11:48 am

    Also, the Windows Phone OS is influenced on Metro. But now it’s influenced on Windows 8? Or a Metro start screen on Windows Phone 8….Windows Phone 8 with a Windows 8 Start screen….

    It’s getting very confusing.

     
  2. TVJohn Says:
    August 10th, 2012 at 12:14 pm

    Reminds me of that line in THHGTG ‘When I press this black switch that’s labelled in black on a black background a black light lights up black to let me know I’ve done it.’

     
  3. David Wright Says:
    August 10th, 2012 at 12:43 pm

    @Henry just be happy, your Windows Phone 7 device is now a Windows 8 device and you didn’t even know it! :-D

     
  4. DaveyK Says:
    August 10th, 2012 at 1:44 pm

    Windows 8 first shipped in 2010, on a phone with Windows Phone 7. Indeed, Windows Phone 7 did not function at all without Windows 8, but Microsoft didn’t officially port Windows 8 to the PC until the release of Windows 8 in 2012, which includes both a desktop and Windows 8. Developers who want to write for Windows 8 still have the option to write .NET applications if they aren’t comfortable writing for Windows 8. So you don’t really have to use Windows 8, even if you upgrade to Windows 8. But it’s recommended that you get used to Windows 8 soon, because most likely Windows 9 will only come with Windows 8.

    Some people are arguing that Microsoft should bring Windows 8 to Windows 7, to cater to those users who want Windows 8 but don’t want Windows 8. But others argue that that would improve adoption of Windows 8 only at the expense of Windows 8 adoption, as people realized they could install Windows 8 without the hassle of installing Windows 8. Besides, the greatest resistance is not to Windows 8, but to Windows 8.

    (not originally written by me by the way)

     
  5. Gary Kaplan Says:
    August 10th, 2012 at 3:06 pm

    Notro would be a good new name for metro. Easy to remember, tells a story and is reminiscent with what people have been using.
    Notro

     
  6. Kelly Says:
    August 10th, 2012 at 11:59 pm

    I wonder if Microsoft can whistle?

    DIXIE ?? LOL

     
  7. Damian Says:
    August 13th, 2012 at 6:35 pm

    Before WP7 and Windows 8 existed something called Windows Media Center. Some of you may recall the fantastic little slice of media playing extra? Well… I’m stating that WP7 and Win8 are an extension or follow on from that.

    It amazes me how people can miss this but so will you as my last few comments haven’t appeared here so fingers crossed.

     
  8. Paul C Says:
    August 16th, 2012 at 1:54 pm

    In Orwell’s “1984″, the IngSoc dictionary was pruned to remove words by which people could represent concepts that the regime did not want discussed, so they would be like goldfish trying to find the exit from the bowl.

    I feel that is what has happened here. We are left handicapped, unable to clearly state what we mean within a few words, as DaveyK has demonstrated. So regardless of Microsoft, people will need unambiguous names to distinguish the Desktop and Metro UIs.

    My guess is that either people will continue to call it Metro informally despite Microsoft no longer being able to do so officially due to Metro AG having the right to the name, or they will use some other term such as the RT (or Native or Primary) UI. Of these, RT is the shortest, so it’s the one I’d bet on (except I don’t bet).

     

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