Skip to navigation

PCPro-Computing in the Real World Printed from www.pcpro.co.uk

Register to receive our regular email newsletter at http://www.pcpro.co.uk/registration.

The newsletter contains links to our latest PC news, product reviews, features and how-to guides, plus special offers and competitions.

// Home / Blogs

Posted on April 17th, 2012 by Barry Collins

Look what the iPad’s done to my data consumption

BC data consumption

The graph above shows the quantity of data downloaded (in blue) and uploaded (red) on my home internet connection since 2006 (click graph to enlarge). You’ll notice a fairly gradual climb in data downloads until August 2011, when I treated myself to an iPad 2 for my birthday. Suddenly that blue line jolts like a patient coming out of cardiac arrest in a TV drama.

Why has the iPad resulted in such a dramatic leap in data downloads? Because it’s a weapon of mass consumption. I estimate half of the television I watch these days is watched on the iPad. Whether it’s catching up with Have I Got News For You on the iPlayer app or watching the Monday Night Football on Sky Go while my girlfriend takes the main television set hostage for the Coronation Street, EastEnders, Coronation Street marathon, I’m regularly guzzling video on the tablet, chomping through hundreds of megabytes for every hour’s viewing.

On Saturday and Sunday mornings, I stay in bed and download The Times on my tablet, rather than trudge over to Tesco for the newspapers.  An entire edition of The Sunday Times is a portly 650MB by itself, although more often than not I only download the sections I’m interested in, because on my long-line ADSL connection, it would be Wednesday before I got to read AA Gill’s column.

Then there’s the magazines I download via Newsstand, which add another few hundred megabytes each to the data tab. Not to mention games such as FIFA 12, Pirates and Madden 2012, which can take up 1GB all by themselves.

Not all of my data spike can be attributed to the iPad. A good chunk of that spike you see in December 2011 is down to us trying to avoid the dismal Christmas television by watching an entire series of Misfits on 4oD on the Xbox.

Yet, the impact of the iPad is highlighted by the sharp dip in data downloads in January 2012, when I spent more than 10 days out of the country – and the iPad came with me.

If my behaviour is even remotely typical of iPad owners, ISPs must have been slumped over their servers when Apple announced the new iPad and its new Retina screen, which will inevitably increase demand for higher resolution video, newspapers and magazines. Or rubbing their hands in glee at the chance to upgrade customers to a more expensive tariff, if they don’t offer unlimited downloads…

Tags: , ,

Posted in: Web

Permalink

Follow any responses to this entry through the RSS 2.0 feed.

You can skip to the end and leave a response. Pinging is currently not allowed.

10 Responses to “ Look what the iPad’s done to my data consumption ”

  1. Josefov Says:
    April 17th, 2012 at 10:23 am

    ‘If my behaviour is even remotely typical of iPad owners’

    Well, must be. The Android owners would read the Guardian, naturally!

     
  2. Craig Dunn Says:
    April 17th, 2012 at 11:06 am

    And I don’t believe you… You have a girlfriend?????

    ….

    ;-)

     
  3. Stuart Says:
    April 17th, 2012 at 2:22 pm

    You’ve monitored your internet connection since 2006? Is it an ISP freebie service or something? Mine doesn’t provide anything like that.

     
  4. John T Says:
    April 17th, 2012 at 4:27 pm

    I was wondering the same thing as Stuart – I was quite impressed you had access to that info. I use the free utility ‘Broadband Download Monitor’ to keep an eye on what I’m doing over the month, and I could of course have kept a record of it over time, but I’ve never even thought about keeping it before now…

     
  5. David Wright Says:
    April 17th, 2012 at 4:43 pm

    @Craig

    Don’t worry, he borrowed one from the Lab, for testing purposes! :-D

     
  6. Nick Says:
    April 17th, 2012 at 6:03 pm

    You choose what you download, so it is you, not the iPad, that does this.

     
  7. Barry Collins Says:
    April 17th, 2012 at 6:19 pm

    @Stuart and @John T – Zen Internet keeps all the historic data in the customer control panel.

    @Craig and @David – you know I can ban people, right? :)

    Barry Collins
    Editor

     
  8. John T Says:
    April 17th, 2012 at 10:54 pm

    Fair enough, I just thought maybe you had some wonderful little utility that you were using. Not that I need the info myself, it’s just that after seeing you share yours it piqued my curiosity…

     
  9. Tim Says:
    April 18th, 2012 at 8:46 am

    @Barry
    To what extent is this a reflection on the maturity of internet TV? After all you are clearly also consuming more data on your Xbox.

     
  10. David Wright Says:
    April 18th, 2012 at 12:28 pm

    @Barry Collins That’s good to know, I’ll use an anonymous account next time I make fun of you. ;-)

     

Leave a Reply

Spam Protection by WP-SpamFree

* required fields

* Will not be published

Authors

Categories

Archives

advertisement

SEARCH
SIGN UP

Your email:

Your password:

remember me

advertisement


Hitwise Top 10 Website 2010