Posted on February 14th, 2012 by Nicole Kobie
What Size Am I? A tech solution for a fashion problem
It’s not often a website about women’s clothing excites myself and most of the PC Pro team, but today at lunch that’s just what happened.
A story on The Guardian reveals a web app that pulls in sizing data from women’s shops. Enter in your measurements, and it tells you what size to pick at various stores.
This is genius. It’s an absolute revelation for anyone who’s tried to buy a shirt, dress, trousers or anything else from an online store, or indeed, even in a high street shop. Computer programmer Anna Powell-Smith, who created What Size Am I?, explains she was fed up of lugging three sizes of every garment into fitting rooms. Rather than moan about what a pain shopping is, she took her coding skills and did something about it, thankfully sharing it with the rest of us.
While the site itself will markedly improve my own life (I’m not exaggerating), it’s also an excellent argument for diversity in technology — not merely encouraging more women into IT, but teaching programming skills to as many people as possible.
Much of technology and IT is incredibly creative; it’s about applying skills to a problem, and coming up with a solution yourself. And the more different types of people we have coming up with ideas, the better off we all are.
I’d argue Powell-Smith’s site is a perfect example of that. The “average” — if there is such a thing — computer programmer may not put much thought into clothing, particularly women’s fashion. (Heck, I don’t.)
But a fashion-forward programmer has the right mix of ideas and knowledge to imagine something that is of actual, practical use (and not only for women: I’ve been hearing via Twitter and from cowboy-shirt wearing deputy reviews editor David Bayon that men’s clothes are just as inconsistently sized as women’s.)
As Powell-Smith puts it on The Guardian:
“I’m surprised no-one has explored the data or built a similar site before, but then being a computer programmer and a fashion fan is… unusual. Coders get an unfair press in some ways (I find most are articulate and charming) but when it comes to fashion, the clichés are largely true. Tech conferences are a sad sea of baggy black T-shirts.
“And therefore, programmers do not often write interesting fashion apps, and the fashion world ignores those of the dorky persuasion. This is a shame, because I see potential fashion hacks everywhere and hear about few.”
Powell-Smith sees fashion ideas everywhere, while in the PC Pro office, we have been very seriously discussing a biscuit review site — to each their own.
Whatever your interest is, you’ve probably had a clever idea. And the more diverse the tech world is, the more random, wonderful ideas we’ll have – and that’s exactly what fuels this industry.
Tags: Software, software development, websites, women in IT
Posted in: Random
Follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.
5 Responses to “ What Size Am I? A tech solution for a fashion problem ”
Leave a Reply
Authors
- Barry Collins
- Chris Brennan
- Christine Horton
- Darien Graham-Smith
- Dave Stevenson
- Davey Winder
- David Bayon
- David Fearon
- Ewen Rankin
- Ian Devlin
- Jon Honeyball
- Jonathan Bray
- Kevin Partner
- Mike Jennings
- Nicole Kobie
- Sasha Muller
- Steve Cassidy
- Stewart Mitchell
- Stuart Turton
- Tim Danton
- Tom Arah
Categories
- About the bloggers
- Android App of the Week
- cloud computing
- From Gmail to Hotmail
- Green
- Hardware
- How To
- iPhone App of the Week
- Just in
- Microsoft Office 2010
- Newsdesk
- Online business
- Random
- Rant
- Real World Computing
- Software
- View from the Labs
- Web
- Windows 7
- Windows 8
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
advertisement



February 14th, 2012 at 3:10 pm
I think the problem is, and I say this from experience of shopping with my wife, not for myself, is that even in the same shop sizes can vary between different styles, so not quite sure if this goes the extra mile into the different ranges.
February 14th, 2012 at 3:37 pm
Exactly. Even men’s clothes are the same.
I take a 38″ Wrangler, a 40″ Brax.
But C&A take the biscuit. In their Jeans, I take a 40″ Westbury, 42″ Jinglers and a 44″ Angelo Litrico…
But for “normal” trousers, the same Angelo Litrico brand are so tight, I can’t get them up my thighs, even with a 58″!
February 14th, 2012 at 3:41 pm
Its the same with shoes, although to a smaller extent. Its difficult for me to get a size that fits perfectly as I am a half size. The same shoe size, whether 42 or 7 1/2 fits differently depending on the brand and even the model from a brand.
February 14th, 2012 at 3:56 pm
I had a look at this from the Guardian’s link and I have to say that she’s spot on. I know I’m a bigger size in Monsoon than I am in Gap. As for different styles, that’s inevitable to some degree.
The important thing is that tech is used for as many things as possible. The best website I use is all about knitting (Ravelry.com). Honestly, it’s brilliant! So techies are interested in fashion AND knitting. Whatever next…
February 14th, 2012 at 5:42 pm
Not only do sizes vary dramatically between manufacturers and shops, not only between styles and products, but between instances of nominally the same garment from the same manufacturer in the same shop. On the other hand, this will help to some extent – although in my experience most women seem to be brand-loyal and know the sizes in those brands. It’s too much for me – I just quit buying the things years ago. Roll-on laser-mapping.