I think the pricing makes total sense, more and more people have DSLRs that shoot beautiful 1080p video, and these days even a pretty bog-standard laptop has a reasonable amount of power for editing so this may be a way of bringing decent video editing to the masses. Of course to really do that they’d have to release a PC version too, which must be soon right?

Apple is gearing for the future. this is a world where the director dp and editor are one.this is a world where hollywood’s power is not as strong.it is a world where pro and non-pro exist in the same place. the dslr revoultion has changed the game the best and worst is yet to come

“Lets hope that Adobe soon gets the message and realises it could make more money if it sold its products at ‘consumer’ prices!”

Check into Premiere Elements… the tasks consumers need to do, without the pricetag or learning curve of a full pro-level editor. There’s also Premiere Express, for even simpler in-browser edits.

jd/adobe

It’s a bit of a joke really. A hokey compromise for people who use iMovie but want to be classed as professionals. It’s utter garbage, not being able to open FCP 7 projects is a joke, as is the lack of XML and OMFI support. Having “Export to Facebook” as an option explains it all really.

Not happy at all to be honest, while the background rendering etc is pretty good, it removes any ability to be precise and meticulous; the two main intuitions of an editor. This will not revolutionise professional editing, it will only make it more accessible to the general public. As a result, there is nothing professional about it whatsoever.

Can I have my money back plez? I’ll stick to FCP 7 where I can do the things normal editors do…

This is the kind of stunt that can ruin apple. Not much different than not having Flash on their mobile devices. Is there a dot missing on the dice over at apple?

I’ve been working in post production for 20 years, editing for the last 15. 

I’ve worked on every type of prime time show know to man and his dog. I mostly use Avid and Adobe. There is a reason why these products are expensive. They work, and are industry standard in every country.  Most prime time shows are made using avids. Final cut is fine as a stand alone work station. Personally, I would trust it with more than 3-4 work stations on it, working together.

Fcp, when it first came out, it was a real game changer….. But what we didnt realise was that it slowly killed off editor daily rates, (including mine).

Guys were coming along in drones thinking they were editors because they used fcp (including post houses) and they undercut seasoned avid editors. Fcp undercut Avid and there was/is a massive shift in editor daily rates and post rates ever since. from 5 years ago to now.  We were making double before fcp came out, seriously!

Now the tables are turning back… Most production managers now realise that cheaper doesn’t mean better… And this includes post facilities too (fcp)

With this fcpx release, this consumer toy, it will put serious pro editors back into the game with higher fees (we hope!) and will even force fcp die hards to consider jumping to avid or adobe.  Leaving the consumer market, to well, consumers. Thanks Apple x

I’ve played with fcpx, and a pro editor can’t seriously charge normal editor rates to clients with this toy. Apart from mistakenly being named fcpx, instead of iMovie pro, which is essentially what it is.  It simply doesn’t play nice with any of the big boys in the industry including it’s older brothers.

Maybe when/if they fix it up and add professional tools to it… Perhaps it may be able to compete? Until then…. It hasn’t got a chance in hell.

Good luck Steve! You have just turned away a massive pro market share, simply by letting that iMovie bloke talk himself into upgrading FCP for you. Because he worked well with imovie, doesnt mean it’ll work with the professionals.  Your loosing it fella… Time to get grounded again.

Cheers

Ps, I own 8 Avids & 7 fcp’s all on mac pros.

FANTASTIC – FinalCutProX – What a joy and yes it is aimed specifically at video producers like me.
FACT 1 – FCP is a fantastic bells and whistles app that has been getting long in the tooth for a while and although very precise is slow to use.

FACT 2 – Apple have been progressively moving their offer from the specialist creative industries to the mass market since the success of the first iMac.

FACT 3 – Ripple, Apple’s approved FCP training provider, and who have had access to PCPX early in order to develop some tutorials in advance of the launch, anticipated needing to accommodate up to 50,000 hits on their website on launch day. Their servers crashed when 1.2 million enquirers tried to log into the site within the first 3 hours of the Apple FCPX launch.

So what does that tell you about where the market is and how Apple have got it absolutely right. Yes if I was a high end Pro editor I’d be looking for another app supplier but I guess that Apple would rather be making £180 from 1.2 million folk than £800 from 50,000. You do the numbers!

I think Apple is doing exactly what’s right for apple. Traditionally the big market for Apple has been the professional creative industry. Now its market is phones, media players and tablets. If it can migrate 20% of these people to use Apple laptops it will create a significant additional revenue stream.
There is also a significant opportunity for pro-am and high end hobbyists who want to do high quality work but do not need to achieve full broadcast quality. Perhaps they are not trying to stuff Adobe but are saying “you can have the high-end but we’ll block you down market”.

There are a few reports of refunds from Apple if the software is not suitable.

Is this not covered under the UK distance selling laws?

How about taking taking Apple to task over the ‘Pro’ moniker, if it is eminently unsuitable for Pro’s?

It seems Apple is confused over where iMovie and FCPX stand in the market, I understood it that iMovie was the ‘Amateur’ movie editor?

Another master stroke from Apple!! I’m sure they must have some kind of precognition department! They really understand
How markets develop. Editing is becoming a more mass market and boom, Apple produce the perfect “App for that”..