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Posted on March 30th, 2011 by Barry Collins

ASA: CD ripper “incites” law breaking

Brennan JB7

God bless the Advertising Standards Authority (ASA). This fearless defender of everything that’s right, moral and upstanding has allowed ISPs to advertise fantasy headline speeds and limited “unlimited” packages for donkey’s years, but when it comes to the really big issues, it’s not afraid to wield the big stick.

The latest victim of the ASA’s wrath is 3GA Ltd, the company that makes the Brennan JB7 –  “a CD player with a hard disk that stores up to 5,000 CDs”.

The adverts for the Brennan highlight the convenience of ripping your entire CD collection to the device – much like we’ve all been doing for years on our PCs, iPods and other MP3 players.

However, somebody with nothing better to do with their life (or, more likely, one of Brennan’s competitors) complained that the “ad incited consumers to break the law, because it was illegal to copy music without permission from the copyright owner”.

This is, of course, technically correct: format shifting is indeed illegal in the UK, despite companies such as Apple making hundreds of millions of pounds by tacitly encouraging people to do just that.

But this isn’t Apple – it’s 3GA Ltd, a small company that likely doesn’t have a legal department nor a multi-million marketing machine to fight its battles. And despite the fact that (to the best of my knowledge) nobody’s ever been prosecuted for format shifting, the ASA has decided to take offence to advertising this everyday practice.

“We considered the overall impression of the ad was such that it encouraged consumers and businesses to copy CDs, vinyl and cassettes,” the ASA adjudication states. “In the absence of prominent explanation, we concluded that the ad misleadingly implied it was acceptable to copy CDs, vinyl and cassettes without the permission of the copyright owner. We also considered that the ad encouraged people to use the advertised product in this way and that, therefore, it incited consumers to break the law.”

We can all sleep a little easier in our beds tonight, safe in the knowledge this dangerous outlaw has been dealt with.

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35 Responses to “ ASA: CD ripper “incites” law breaking ”

  1. Simon Says:
    March 30th, 2011 at 11:02 am

    Good to see they are on the ball, never mind the fact we were all doing long before CD’s & MP3’s came about, recording the radio on to cassettes (yes I’m old enough to remember cassettes) and what about VHS recorders and the modern day equivalent SKY+ and V+ from Virgin. #ASAFAIL

     
  2. m1kesy Says:
    March 30th, 2011 at 11:05 am

    No mention of writing copied of the discs (or tracks), so it’s a ripper not a burner.

    Still illegal though :) Where do I buy it?

     
  3. Barry Collins Says:
    March 30th, 2011 at 11:10 am

    Spot on m1kesy. Mistake corrected. Coffee machine rebooted.

    Barry Collins
    Editor

     
  4. Martyn Says:
    March 30th, 2011 at 11:14 am

    What’s the law on being able to “Backup” your CD collection?
    Is this not a device to protect your investment in buying the media?

    If i buy a song on iTunes and i’m using Mozy to backup my PC, i’ve copied that file onto Mozy storage. I really don’t know how I get away with being such a delinquent.

     
  5. dagnammit Says:
    March 30th, 2011 at 11:36 am

    Is this something PCPro could take a keen interest in going forward by consulting with the ASA and finding out what their position is concerning how this is different from itunes, media player, etc.

    I would be very interested in the position they take.

     
  6. Pete Says:
    March 30th, 2011 at 11:43 am

    @Simon

    Sky+, Video recorders etc. are there for time shifting transmissions, this is specifically allowed by section 70 of the Copyright Designs and Patents Act 1988. Making a copy of a TV programme to tape or DVD and passing it to someone else is however illegal.

    Format shifting however has always been and is still illegal despite the fact everyone does it. Hopefully sanity will prevail and it will be allowed as a fair use in the not too distant future

     
  7. Miles Says:
    March 30th, 2011 at 11:47 am

    Hmmm, I feel the need to hand myself in to the police, or at the very least, tie myself to a tree and flog myself with stinging nettles. I have been “backing up” vinyl and CD phonographic recordings for the last 30 years!!!
    Anyone got the number of a good lawyer?

     
  8. David Wright Says:
    March 30th, 2011 at 12:05 pm

    Sell it through Germany, making a “reasonalbe” number of copies of non-copyprotected media is covered under copyright law.

    When pushed as to what was considered “reasonable”, the Home Office Minister said up to 10 copies for personal use or as gifts to friends was considered reasonable…

     
  9. Cantabrian Says:
    March 30th, 2011 at 12:17 pm

    I think we should applaud the ASA for doing this small company’s marketing for them. I may just buy one…

    Of course, I shall be be applying to the copyright holder of each CD I own individually for permission: probably using my swan quill and stretched vellum to make it official, and appropriate to the century in which they seem to imagine they live…

     
  10. Thomas Bennett Says:
    March 30th, 2011 at 12:33 pm

    Perhaps someone should complain to the ASA about this:

    http://www.sony.co.uk/product/hdd-audio/nas-sc500pk

    It seems to be encouraging exactly the same lawbreaking behaviour as the Brennan product.

     
  11. Random Toast Says:
    March 30th, 2011 at 1:06 pm

    @ Thomas Bennett – find me a advert for it…

     
  12. MikeW Says:
    March 30th, 2011 at 1:27 pm

    Not to mention the Philips WACS devices available for some years now, with integral HDD and Gracenote lookup …

     
  13. Mike Walsh Says:
    March 30th, 2011 at 2:01 pm

    It’s a stupid ruling with a small silver lining. I am oh so fed up with seeing full page ads for the Brennan (and especially pictures of the bearded guy) in just about every issue of every weekly magazine I subscribe to.

     
  14. Mike Walsh Says:
    March 30th, 2011 at 2:03 pm

    > of the bearded guy
    Make that long-haired. I’ve clearly been ignoring his picture for quite a while.

     
  15. MikeW Says:
    March 30th, 2011 at 3:59 pm

    The box looks a bit like the Empeg car music players from a few years back.

     
  16. Nick Says:
    March 30th, 2011 at 4:32 pm

    Does anyone actually pay any attention to this nonsense? It’s mine once I’ve bought it. All the clever legalese designed to make me buy the thing over and over again isn’t going to hold a candle in real life.

    Yes they’ve expensive clever lawyers, but all the industry is doing is driving customers away.

    It’s completely and utterly stupid to demonise people making backups or format shifting. We won’t buy two copies of a song. Why – except for the music industry rubbing it’s hands together smugly and demanding that we do – should we?

    It’s for us to listen to in the car or not wear out the CD, not to flog down the market for 50p.

     
  17. JulesLt Says:
    March 31st, 2011 at 8:14 am

    Nick – the official line from the music industry is that personal format shifting is OK. There’s never been a case over it, and there never will be, and the ASA – which has nothing to do with the music industry – is stepping outside its remit here. Unless it is, as some have suggested, a publicity stunt.

    On the other hand, what is ‘illegal’ is to rip a CD and then sell the original on, or give it away – because in that case you’re effectively ‘bootlegging’ (on a small scale). You have given away the copyright that you purchased.

    And that’s really what that wording is about – ‘you have not bought the commercial rights to make and distribute additional copies of this work, whether physical or electronic’.

    Taken literally, that does include ‘back-ups’ – but there has never been a case against personal format shifting (even to tape). It turns out that the music industry contains many people who had Walkmen and have MP3 players.

    (The unofficial rule is basically ‘if someone in your household has the original, it’s fine).

    Also it’s all really contract law – terms and conditions, rather than The Law.
    (The DMCA, on the other hand, is The Law).

     
  18. Dave Robinson Says:
    March 31st, 2011 at 10:06 am

    Who would keep 30 – 40 original CDs in their car to play whilst driving? I certainly do not, as that would result in a loss of several hundred pounds, should my car be broken into. All the CDs in my car are copies.

     
  19. Matt Williams Says:
    March 31st, 2011 at 10:07 am

    Is it that the ASA is a dinosaur that acts most readily when it sees something in print?

    Surely this breaks exactly the same rules as the Brennan, and doesn’t seem at all tacit:

    http://www.apple.com/uk/itunes/features/#importing

     
  20. Bernie Nyman Says:
    March 31st, 2011 at 12:13 pm

    As Pete says in comment 6 above, UK copyright law does allow timeshifting for broadcasts, so long as this is done for private and domestic use. There is no allowance for making a backup of purchased music downloads. There is an allowance for making a backup of a computer program, but only a “lawful user” of a copy of a computer program can do so and only if it is “necessary” for him to have the backup copy for the purposes of his lawful use of the program – so that is actually quite restrictive. It says “necessary”, not “advisable”. For example, if you can continue to get access to a program that you have downloaded, then it would not be “necessary” to make a backup copy.

    I entirely agree with the general sentiment that UK copyright law should allow for format shifting for music that has been purchased. This is very much on the agenda for future copyright law reform, but it is actually quite complicated and would need to be coordinated at the European level – it’s not feasible for the UK to go it alone on this.

     
  21. Alan Says:
    March 31st, 2011 at 2:01 pm

    I have a Sony CMT-HX80R (cheap DAB/CD/iPod/USB audio player). It has no internal storage however it will rip an audio cd to a USB stick if I want. In other words one of its “features” is specifically designed to break the law. Oh dear, will I get hung drawn and quartered ( I think I have only used it once for that purpose).

     
  22. Ian Caeson Says:
    March 31st, 2011 at 8:38 pm

    Random Toast, put(NAS-SC500PK)into google, then select “shopping” on left side of screen. Plenty advertising it for sale including hyperfi, play.com and ebay uk.

     
  23. Harry Broom Says:
    March 31st, 2011 at 8:54 pm

    Tosh, tosh & more tosh. Where do these people live who come up with these things. There must be literally 100’s of devices that promote themselves as being able to store your music in a similar fashion. I’ve just finished putting all my vinyl, cassette & Cd’s onto MP3 so I can store the originals in the loft without cluttering up our living space. I and hundreds of thousands & possibly millions have done this. No wonder the media business is in mess they really haven’t got to grips with the new world of digital storage.

     
  24. alanH Says:
    April 1st, 2011 at 12:33 am

    Sounds like the ASA should head the list of quangos the government wants to disband…

     
  25. David Bath Says:
    April 1st, 2011 at 3:13 pm

    The Brennan is a really useful little product,unique and much loved by its owners, that delivers a great service. The ASA costs us taxpayers millions of pounds every year, doesn’t do much worthwhile and every now and then makes a complete a**e of itself. Keep Brennan. Lose the ASA.

     
  26. 3vi1 Says:
    April 2nd, 2011 at 5:10 pm

    This is what happens when governments let corporations come into schools and “educate” students on what is legal and what is not.

    This will surely turn out to be due to one gullible person at ASA that has no understanding of the actual law.

    Some cars (Toyota for sure) already allow you to do this.

     
  27. ChrisH Says:
    April 2nd, 2011 at 8:50 pm

    @David Bath

    “Lose the ASA”

    Yer, then advertisers can place unlawful, misleading and indecent adverts. Woo! Better all round.

    Or maybe we could just throw out the bathwater and hang onto the baby.

    “The ASA costs us taxpayers millions of pounds every year, doesn’t do much worthwhile”

    The ASA is completely funded by the advertising industry BTW, and resolved nearly 29,000 complaints in 2009.

    http://www.asa.org.uk/About-ASA/Annual-Report.aspx

    It’s the law on format-shifting that’s the problem, not the ASA.

    And those Brennan ads annoy me with their pics of Brennan and his dreary list of academic credentials!
    ;-)

     
  28. James Says:
    April 2nd, 2011 at 9:09 pm

    @Random Toast, from http://www.asa.org.uk:

    The ASA is the UK’s independent regulator of advertising across all media, including marketing on websites.

    So that web page is under the remit of the ASA.

     
  29. Alastair Says:
    April 3rd, 2011 at 10:39 am

    There’s an old saying. Any publicity is good publicity, even when it’s bad publicity. Now I’ve read the bad publicity on this device, I want one! Congrats to the ASA for helping publicise this nifty little device:-) Knowing about the ASA’s tactics could be a boon for any company wanting to sell similar products, they could save a fortune on advertising.

     
  30. M Henri Day Says:
    April 3rd, 2011 at 10:58 am

    Government of, by, and for the RIAA and the MPAA – plus a few armament manufacturers, of course….

    Henri

     
  31. Richard Says:
    April 4th, 2011 at 3:38 pm

    One thing the ASA could do with stepping on is misleading adverts on the web. These are either adverts that are designed to look like part of the hosting page’s user interface such you click on them not the button you should have clicked on.

    Some examples include buttons claiming to start a download on a site like SourceForge. Sourceforge starts the download automatically, so has no download button of its own. Also Facebook on which a banner advert claimed that my friendless test account had messages from 3 friends.

    Another type of advert seen on Facebook is one that takes you somewhere completely irrelevant to the thing you clicked on.

    Such adverts are deliberately underhand and should be a target of the ASA.

     
  32. JohnM Says:
    April 5th, 2011 at 9:20 am

    @chrisH:

    (Quote:) ““The ASA costs us taxpayers millions of pounds every year, doesn’t do much worthwhile”

    The ASA is completely funded by the advertising industry BTW….(Endquote).

    So, as a consumer who just happens to also be a taxpayer, I am paying for the ASA by dint of charges added to my purchases by dint of advertsing costs.

     
  33. Lloyd Morris Says:
    April 5th, 2011 at 9:07 pm

    Oh dear I have just loaded 30 CD to my Toyota Hard drive. Must go & delete them !!!!!!!!!

     
  34. Lloyd Morris Says:
    April 5th, 2011 at 9:09 pm

    What do I do with my alternative CD of MP3’s shred them or listen to the radio.

     
  35. asdf Says:
    May 14th, 2011 at 6:12 pm

    I’m a bit late to the discussion here, but I would like to point out that my old xbox does exactly the same as this CD player/ripper (as do xbox 360)

     

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