Posted on February 5th, 2010 by Tim Danton
Reaction to the Apple iPad: ten days later
It’s been ten glorious days since Steve Jobs announced the Apple iPad, enough time for us all to digest the idea behind what Apple promises to be a new type of computer. And I must admit that my own feelings about the device have changed in that time too.
I didn’t like the look of the iPad when I first saw it, and it didn’t help that Jobs made some easy-to-ridicule claims. How can you suggest that a slate PC, with only a software keyboard as standard, is the best type of product for email? Or that a platform that doesn’t support Flash is the best way to browse the internet?
I wasn’t alone in my cynicism. Commenters to the original Apple iPad tablet unveiled story on the PC Pro website – and I admit there will be a natural Windows PC bias here, as our history is of covering Windows software and hardware rather than Apple products – were scathing.
“Jeez! A giant iPhone touch!” wrote a sarcastic sandman652001. “Meh! Just meh!” intellectualised renhoek. “What exactly is this thing for?” asked pinero50. “It’s not a laptop, it’s not a phone. I’m lost.” Others, including TimoGunt and lokash20, were concerned about the lack of printing ability.
In many ways, atomz summed up the naysayers’ mood: “I really don’t see this as a game-changer. It’s more a niche product (dare I say ‘toy’) for Apple fanatics and those with a lot of spare cash in their pockets. A netbook and smartphone combo would still be my first choice for commutes.”
All those comments were made on the 27th and 28th of January, namely on the day and the day after the launch. Admittedly by the 29th, there wasn’t much point in leaving a negative comment as every criticism had been made, but it’s notable that the comments left after that point were positive.
gharrop wrote a reply entitled, “The Hitch-Hiker’s Guide to the Galaxy made real”, insisting “this product will create a whole new way to use computers in a home for non-technophiles”. hjlupton was swung by the sofa-surfing potential: “This iPad could be what I’m looking for – a device that’s ideal for putting feet up on the sofa with and just doing some light browsing, emailing and posting on my blog.”
And milliganp made the interesting point, which analysts around the world have echoed since, that “given the massive reduction in print and distribution costs provided by electronic publishing, any of the major [newspaper] titles could give an iPad away free as part of a three-year subscription deal. The issue is, does this device ‘work’ as an alternative to paper on the 8:15 to Victoria?”
I was hoping to say at this point that this softening of views has been echoed by our own poll, on the PC Pro homepage, where we simply asked “Do you want an iPad?”
The X-axis, I should explain, is the day: so the first day is the 28th of February, the 9th day is today. If you ignore the final day then there is a trend upwards for the “yes” camp, but it’s not strong enough for me to predict the success or failure of Apple’s device.
My own “softer” view largely revolves around content. If multiple publishers create killer apps for the iPad then this could – could – become a more enjoyable way to read articles than on the web. While print remains a brilliant way to enjoy longer articles, it’s expensive. We only sell a couple of thousand copies of PC Pro in America each month, for example.
If we could offer American readers the chance to enjoy something closer to a magazine format, along the lines of the much-hyped Sports Illustrated demo, then it opens up a whole new market. I’m already thinking along those lines, and I imagine lots of other editors and publishers are too.
But what do you think? I’d love to see some more comments “ten days later” – do you now feel more kindly towards the iPad, or have your negative views become more firmly entrenched? – and by all means cast your vote on the PC Pro poll if you haven’t already.
Tags: apple, Apple iPad, iPad
Posted in: Hardware
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February 5th, 2010 at 6:17 pm
should the first day not be Jan 28th not Feb 28th?
February 5th, 2010 at 6:27 pm
The price is the problem, Tim. Lovely device but it’s basically just a way of getting locked into the Apple content delivery system at your own expense. A 3G enabled version in the UK is likely to cost at least £500 for a device which can’t replace a laptop, netbook or desktop and therefore will only be purchased by those that can afford that additional cost.
I like the vision of being able to flop down in front of the telly and surf (which I currently do adequately on a Samsung NC10) and if the UK is well served by content streams (and that’s a big “if”) then it’s an attractive proposition – except for the price.
The company that takes Apple’s vision and delivers it in a device costing £250 will be onto a winner but probably won’t do it nearly as well.
I think it’s a concept product but not a commercial one beyond the richer of the Apple community who can afford what is, essentially, a leisure toy.
Perhaps if version 2 has USB (to connect a proper keyboard), multi-tasking, a more powerful processor and a lower price it might have a chance but v1 is for mugs.
February 5th, 2010 at 6:46 pm
The Guardian app already lets you download the entire issue for offline use. Apply that magazines and papers it becomes a nice alternative distribution channel. Just wonder what that would mean for advertising and price
February 5th, 2010 at 7:02 pm
Thanks for pointing out the poll so I could vote with a big fat no.
I just don’t see the point and like a physical keyboard too much. A slower processor and the keyboard chopped off while charging £200 more than a netbook is not going to convince me to buy one. Heck I’d take a linux netbook over this at least that has a keyboard
February 5th, 2010 at 8:03 pm
I just don’t get what people want from a tablet. Why do you want to connect all and sundry to it in the first place. I thought the whole point to a tablet PC is that it goes everywhere with you so you had no need of USB drives and keyboards. Surely if you need to type that much that you need a physical keyboard you should buy a laptop instead. I just don’t get the critics, the device they want and describe has existed for years. It’s called a laptop. Surely this product Is for those who don’t need these things and just want to browse the web, tap out a couple of emails and do all the things apple said it can do.
February 5th, 2010 at 8:40 pm
I think the sports illustrated demo shows some of the problems – you could lie on the couch with your ipad and not be able to watch it because it’s in flash
February 5th, 2010 at 9:44 pm
For all the nay sayers this is the reaction of my wife a competent PC (not Mac) user who is regularly frustrated by Windows (Win 7 now which she thinks is better than Vista though still clearly a pain).
She saw the iPad on TV and recognised it’s potential immediately. To date sceptical of the benefits of the Mac and ‘I only have an iPod because you got me one’ the new machine stimulated real enthusiasm and discussion of how to use it.
Maybe commentators need to realise that there are as many ways of working as there are users. The iPad will succeed if it is good enough for the average user. Further a whole range of developers and more importantly users will test the boundaries of what the iPad can deliver. And there will also be a whole bunch of folk just surfing / tweeting etc on the couch.
February 5th, 2010 at 9:58 pm
The issue, Klupus, is whether your wife would pay over £500 for something probably not capable of replacing her PC. It will succeed if it’s CHEAP enough for the average user and developers will only develop for it if it sells enough units. Would you really spend that much to surf on the couch? I’m on the couch right now using my NC10. It balances nicely on my knees and has a real keyboard which had meant I’m able to type quickly. And it cost half and ipad.
February 5th, 2010 at 10:08 pm
From what I have read its an expensive book reader. I like a lot of people am happy with my NC10 it does a lot more and costs a lot less.
February 5th, 2010 at 10:31 pm
I bought an 8.9″ Dialogue Flybook tablet computer 4 years ago. Small, lightweight, easy to hold and perfect for sofa based web surfing, use on trains, planes etc. It was far from perfect (2 hr battery, couldn’t really handle video) but it convinced me of the form factor as another device rather than as a replacement device. I even commented somewhere on this site 2 years ago that I wanted a 10″ iPod Touch.
As for the iPad, it is pretty much what I wanted. It needs Flash but that can be cured if someone bashes heads together. I also wanted a USB input. There is a device (according to Apple.com) that converts the standard connector to USB or SD. I was also hoping that Apple would use bluetooth to connect a wide range of hardware (keyboard, printer, external storage etc). With a propretory format the licensing would be worth billions. I also thought that they would use a bluetooth link to an iPhone rather than embed 3G into the device directly, thus maintaining iPhone sales.
I’m not an Apple fan, apart from the iPod range, but I sincerely think that when people start using tablet devices they will discover how great they are. Apple are well ahead of Microsoft, Sony, Google and I think the iPad will be a massive success.
(Should be called iSlate though!)
February 5th, 2010 at 11:08 pm
I’ll buy it because it looks lovely, smooth clean lines, glossy finish perfect for the coffee table. 500 quid is nothing for a piece of sexy functional art.
February 6th, 2010 at 12:37 am
If I am able to manage a network, connect to exchange and control any computer, with my iPhone. I invite the larger format happily. The approach to this device seems to be linear. I don’t expect any portable device, no matter how good or expensive, to be able to manage all my needs. Yes, the computing power and hardware is up to it, but the fact that you are on the go, invites many other variables that aren’t about design. The environment which a portable device exists in, always changes. I expect portable devices to be able to control remote computers or clients. A system that is safesomewhere dry and well ventilated! Backed up and fast as well. A portable device that can be damaged or stolen is to risky, but a device that does pretty much everything else quite well, as well as remote another system makes sense. Granted, the lack of flash player and a camera on the front is a big minus. With SIP phones that work over data plans on the rise, a camera enable phone service could make sense! Who says you can’t make a call over the ipad!!!
February 6th, 2010 at 2:33 am
I’d like one to put in my Sinclair C5.
February 6th, 2010 at 8:10 am
Kevin Partner Says:
February 5th, 2010 at 9:58 pm
The issue, Klupus, is whether your wife would pay over £500 for something probably not capable of replacing her PC.
Kevin the point is she knows how much it costs and what it can do and how the interface works. She is really happy to stump up the cash for it.
Sorry to repeat the point, she realised straight away that this was a device she had been waiting for and didn’t know it.
February 6th, 2010 at 8:45 am
@ Kevin,
Why does it have to replace a laptop, desktop or netbook, in functionality? For people who don’t need all the functionality of a laptop, they just need something light and simple to read books / papers and do a bit of web surfing.
A full blown laptop, like the one I’m currently typing this on, is overkill for such a task and less easy to use, on your lap, in front of the TV. It works, but it isn’t comfortable, it is awkward to lay to one side, at least the Toshiba Tecra is practically silent, although the keyboard makes a racket…
I sometimes use my iPhone for a quick tweet or to quickly check a website – although I wouldn’t use it as a normal web browsing device, the screen is too small.
The iPad would make a much better solution, although typing long posts on forums or blogs would be a pain, without the keyboard dock.
Likewise, sitting on the train or bus, it is a good compromise for reading or looking at the odd website – it won’t make a substitute for typing long documents when on the train, but for light use, it is a much nicer format.
Upgrade the screen to a decent resolution, so that you can actually see more than just the banner ad on a website and it can display HD films without having to downscale them, then I might be interested.
As it stands, it is an interesting device, but I don’t see myself buying one in its current form, but I can see it being a very good alternative for several friends who just can’t understand computers…
It won’t be a repalcement for a heavy duty user, but for light users, this kind of device will open up new possibilities and it is much easier to use than a Windows PC, Linux PC or Mac.
I think the simplicity of such a device will win over some people who have problems understanding current PCs, with file systems, start menus etc.
February 6th, 2010 at 10:22 am
Is everyone missing a small point here, including the man with the wife that wants the ipad….
Samsung Q1 Ultra
Asus R2h
HP TC1100
plus lots of Tablets
There’s ALREADY devices that pretty much offer the same functionality as the ipad, yet, people do seem to miss that point?
February 6th, 2010 at 10:31 am
Also worth pointing out that this isn’t Apple’s first tablet, although technology has come on a long way since the Apple Newton.
February 6th, 2010 at 10:53 am
It still is just a giant Ipod touch, I’m sure there are people that wanted one, as I am sure there are a lot of people out there that will buy it just because it has an apple on it and it looks cool!
That does not change the fact that it does not bring any innovation to the market unless you consider the price an innovation! I’m pretty sure that the touch enabled netbooks that will hit the market in the near future as a consequence to the introduction of the Ipad will be priced accordingly! The only small consolation that I will have is that they will almost certainly be better products!
It is a real pity, Apple had the chance to introduce a lovely product maybe running their fantastic operating system that could have really been used for soething maybe even two some-thing’s at the time instead the decided that what we needed was a giant, single-tasking, no battery changing, useless Ipod
February 6th, 2010 at 12:14 pm
This device is stupid and usless.
For example, I just bought Learn French software from rosseta stone. The software cost me £470.
Can I install it on this device?
No!
What can I install on this device?
120,000 silly and usless games from the app store.
February 6th, 2010 at 12:15 pm
I think Apple’s definitely got the pricing range right for this – £500 for a ‘premium’ tablet experience is bang on, but I think there are a couple of issues with it:
1. No multi-tasking. Seeing as Jobs was laying into netbooks *hard* at the launch (along the lines of ‘there’s nothing a netbook can do better than anything else’), well, I’d first of all point out the ability to play music and browse the web and type into office documents *all at the same time* as pretty cool and likely to have more appeal to Apple’s usual target markets, e.g. students with money. They really need to sort that out in a later revision, as the iPad is being marketed against multi-tasking devices.
2. Kinda directed at David Wright, but others have made similar points: The iPad is going to be unwieldy! How can it not be! You can’t rest it on your lap or coffee table like a netbook/laptop, as it will just be lying flat, meaning you’ll be seeing everything at an angle and all dark (because of viewing angles of screens). The only way you can use it is to prop it up on something (possibly unstable, especially when you start touching the screen) or hold it in both hands on your knees/table, occasionally holding it in one hand while you use it. This is not going to be a one-handed device like using an iPod so effortlessly can be, or like reading a book on the train or in bed, etc. It will be a huge improvement on laptops/netbooks for those purposes, but it’s not going to be anywhere near as good as Apple wants you to believe it is.
I think the reported battery life (around 10 hours) is fantastic, the hardware is there, the interface really is the best in the industry (and why I think every single competitor has failed to make significant inroads), the price is right BUT I think this is one time where Apple can’t create a product and then force a consumer market segment around it; many could buy it as the ideal equivalent to a netbook or Windows tablet, then get frustrated by the lack of multi-tasking (a ‘feature’ which I suspect many Apple store employees will handily leave out when listing all the many benefits this will have over its competitors). But then again, maybe Apple can pull off the iPhone phenomenon again – sell a product that is initially lacking in several fundamental features that people would expect as standard, wait until it gets significant enough market share, then introduce the features that many believed should have been in there from the start, making their position truly unassailable.
Guess we’ll wait and see.
February 6th, 2010 at 1:27 pm
I’m not sure I agree that the price point of £500 is right. I’d heard it was going to be more like £300, which feel better to me. For £500 I could get a reasonably high-spec laptop, which I’d prefer.
February 6th, 2010 at 2:18 pm
Still hate it. Still hate the fact that because it has the Apple name on it and because it looks nice people will buy it at the inflated price. Still hate the Apple ecosystem which locks you into it and doesn’t play well with anything else. Will magazine publishers be able to advertise competing products on it? Apple just refused an app on the basis that it mentioned it was a finalist in a Google Android competition.
February 6th, 2010 at 2:25 pm
Oh yeah, and if revolutionising magazine distribution was going to happen, it could have happened before now, and without closed proprietary tools. Why wait for Apple to release a device?
February 6th, 2010 at 3:15 pm
i think apple should be applauded. microsoft and pc manufacturers have had enough time to produce tablet pc’s of this calibre ie with good touch interface but have chosen to sit on their backsides and do nothing. finally apple are innovating nad now things are moving forward. why does it take apple to do something and THEN sony thinks maybe we shud do the same!!
February 6th, 2010 at 5:28 pm
I’ve used an iTouch for 2 years to access the Internet for non-work purposes and am increasingly leaving my Windows PC to gather dust. Now that there are decent apps like the spreadsheet that I recently downloaded for a couple of £s, I’ve even less reason to use the PC. The bigger screen of the iPad is the penultimate trigger to giving up my home PC and moving up from the ITouch. All Apple needs to do now is enable Flash on the iPad and I’ve got the perfect home e-machine that is exactly the opposite of my grey lump of a Windows PC that makes me want to karate chop my keyboard in frustration each time I use it !
February 6th, 2010 at 5:43 pm
Content pricing is surely the key. If it goes the same way as ebooks with content being priced the same in print or virtual, then I for one won’t be interested. But if we see the savings in production costs being shared between publisher and consumer, and I can get my PCPro for significantly less that I pay currently, then I will take a serious look.
February 6th, 2010 at 7:24 pm
It’s little short of extraordinary that Apple are trying to sell this as an eBook reader. Who on earth would read a book-length document on an LCD screen, even if it is IPS? I have an IPS screen, and it is superb, but I would never read any document longer than a few pages of A4 on it. Everything else gets printed. Reading long documents on LCD is a horrible experience. As many iPad buyers are about to find out.
February 6th, 2010 at 10:57 pm
Another piece of locked-in proprietary bling for the hard of thinking and easily pleased.
February 7th, 2010 at 3:03 pm
I was recently on an internal flight in America and I was the only person in business class without a Kindle. I think that the iPad screen needs to be an e-paper colour affair to be a Kindle beater. Computer screens do not replace a book or newspaper but a Kindle does. I would buy one if I could read pdf’s without eye-strain.
February 7th, 2010 at 3:10 pm
Clearly, it’s a work in process. The first iPhone was virtually a closed operating system with no 3G, a crappy camera, and lousy reception quality.
There’s huge eye-candy potential here.
February 7th, 2010 at 5:49 pm
The trouble with the “positive” comments are that they are entirely redundant. Want something you can email and browse on on your sofa? Get a netbook, it’ll be cheaper, have more space, be able to multi-task and have Flash…plus you’ll be able to rest it on your knee to type your emails without getting back strain.
Ideal for app delivery? This is the wishes of Apple, not users around the world. Users want ubiquity across platforms. Why should I have to buy an iPad to get a PCPro magazine application (aside from the irony factor)? Why not make an application that works on the iPad, iMacs, and windows platforms across multiple netbooks (that have similar screen dimensions to the iPad anyway)? If companies buy in to the idea that only Apple can provide them the way to distribute these applications then they are merely giving unprecedented and unwarranted power to apple.
I could go on, but the reality seems really simple…as someone else commented before…it’s not a phone, it’s not a netbook, it’s arguably a eBook reader, but an expensive one at that. It’s not the best web browser due to lack of flash, it’s not the best way to integrate in to your home network and it’s not the most comfortable way to do anything but read rather than “write”.
Why would anyone bother unless they wanted it as a toy?
February 7th, 2010 at 6:10 pm
“as our history is of covering Windows software and hardware rather than Apple products”
Really? Can’t say I’ve noticed. Seems to be an endless stream of stories about Apple on PC Pro. Perhaps you should consider a name change?
February 7th, 2010 at 11:33 pm
The Moment someone finally decides to offer a slick thin aluminium version with an open source operating system be it linux,android or the like that is multitasking,reasonable price,A4 in size then they will have my vote.
February 7th, 2010 at 11:49 pm
Why do I get the feeling that if Microsoft products locked user into the brand in the way which Apple do, that they would have about a hundred lawsuits and antitrusts lined up against them…but Apple can get away with it? Can anyone explain?
February 8th, 2010 at 10:14 am
I think the iPad actually might not be targeting pc users – rudimentary OS makes it look like a toy even next to the most basic laptop. And I don’t believe that technical savvy users would suddenly ditch the netbook + smartphone combo for this.
Also, the claims that it might “revolutionise” the e-book market sound ridiculous. All e-ink users I know bought those readers for two reasons: A. too much of an eyestrain when reading from a standard monitor and B. they needed a device that can last a few weeks on a single charge. Switching to the iPad would be a massive leap back. Additionally, as long as an average e-book costs £10, it will effectively stop any “revolution” from happening. It will be a slow and painful crawl if any.
However, it might be a killer device in portable media player world (currently dominated by Archos et al), so all in all I won’t be surprised if Apple manages to carve another niche for themselves. Rich commuters that don’t like PCs namely…
February 8th, 2010 at 10:49 am
“Rufus” & “Klupus” ? What T.F. ?!
–DBJ
February 8th, 2010 at 12:23 pm
I think it is too early to say whether the iPAD will take off. I think it (and other tablets) are potentially intriguing. For example the opportunity to replace fll colour magazines with an on-line or downloadable replacement. If I was going on a business trip, I would pay a price similar to the cover price for a couple of electronic versions of magazines such as PCPro, or the Economist etc. and read on my iPAD rather than carry the paper versions. For this to work, there needs to be the device, the need and the content. Apple has made the device, the question is have sufficient people got the need? and will Apple be able to provide the necessary content ?
The omens are positive. The App Store has proven that Apple has the ability to provide content through it’s own capacity and by making a proposition that others will use.
It will be interesting to see what happens between now and actual launch (when the real hardware ships). I suspect that content and applications will be ready in time and the iPAD will launch with real content that uses its size and power.
Wold I buy one? Probably, but I will wait for the 2nd Gen.
February 9th, 2010 at 10:08 am
I think Steve Jobs & apple have tried hard to create a new game braking product but I don’t think the iPad is such a device. I think if you look back at other hardware makers attempts to launch a Slate or tablet PC its never really caught fire and sadly I think the iPad will always remain a niche product. I’m NOT knocking this product I think apple have been quite brave to launch the iPad. Give the iPad another 3 years before you can say its been a success or a total failure.
February 9th, 2010 at 4:03 pm
Here’s your niche – the thousands of people in hospital or bedbound at home who can’t balance a laptop on their stomachs ane are going square eyed using iPod touch’s tiny screen
can’t wait
February 9th, 2010 at 7:12 pm
So are you saying that the iPod is designed for the ill? That is very niche isn’t it
February 9th, 2010 at 7:13 pm
I said iPod!!! Am I the first to make that mistake? I meant the iPad
February 10th, 2010 at 9:34 am
I see nothing here of value except the Apple “cool factor” and an arguably sleek interface, for which though you pay a LOT of money, give up a LOT of connectivity and content support (Flash etc.), and let yourself be locked into proprietary formats and Apple’s iron-fisted content distribution systems.
It just doesn’t make sense. Consider the Eee PC T91 from Asus (now also in multi-touch). Little more than half the price of an iPad, and it multitasks, supports flash, and has Bluetooth and USB. The keyboard folds away when you want a tablet, and folds out when you want a netbook. How is that not better?
February 10th, 2010 at 5:33 pm
There are many technically “better” potential solutions coming down the track. The ipad’s screen is horribly compromised for a start Pixel IQ equipped devices will be better in this respect as will the Plastic Logig Que. I could go on….
Where the iPad will score is that it will “leverage” Apple’s content distribution systems. This “Ecosystem” turns a bunch of decent products into world-beaters (except the TV thinghy)
February 11th, 2010 at 12:49 pm
I think it may suit users like my retired parents. I have tried to find the right device for them but my mother can’t really get to grips with things we take for granted such as the mouse.
If I set up the wifi version for them I can see them reading the daily mail with their morning cup of tea at the kitchen table and being able to send email in an intuitive (to them way)
February 11th, 2010 at 1:28 pm
Re 27 JohnK… I have a Sony Reader, 2 years old. The screen is poor, but is perfectly readable, with 3 text size options. I read mostly in bed, sometimes for hours and have no problems. With lengthy battery life, just perfect for taking on holiday. The better screen on the ipad would make it an even better option for ebook reading. However, I won’t be buying one as I am happy enough with my iphone, my Windows laptop amd my Mac Pro. I would rather trade in my laptop for a new, smaller Macbook!
Re 42 some bloke & the Eee PCs, If that’s what you think, fine. You get what you pay for. Yes the Eee PC is half the price, but looks cheap & nasty. You could never say that about any Apple product.
February 11th, 2010 at 1:52 pm
Hard to judge without hands-on use, but I don’t see how it solves the fundamental conflicts between size, form, and usefulness. I have a Blackberry because it is best for email (but useless for everything else), an iTouch for music and occasional light surfing, and a laptop for anything serious, but which I only take when I know I will need it. The iPad will undoubtedly have a huge cool factor, but I can’t see myself carrying one everywhere like a phone.
February 12th, 2010 at 7:35 am
All arguments are moot, at the end of the day, it won’t make you significant (and neither will your iphone). It’s just another pointless piece of expensive tat that slashes the margin of pc production costs by getting rid of the most important bits.
February 12th, 2010 at 4:45 pm
Am I really the only one who finds the main problem with it is the fact it’s one of the ugliest pieces of tech since the original PS3?
Apple are famous for their design but this thing looks hideous.
February 13th, 2010 at 8:33 am
I found the “Sports illustrated” video demo quite powerful. It just shows that we are going through a mindset change. Its hard not to think of the way we have previously done things. The video just goes to show that the new way could be fantastic. I’m swinging from a definate NO to a possibly in the future person. I agree with the comments about it being way too expensive though!
February 16th, 2010 at 5:43 am
I think the comments getting to the heart of why we are willing to cede this level of content control to Apple are spot on.
So now the print publishers think they have found their salvation (ie new revenue stream) in Apples iBook store? Good luck. The problem with print publishing is one of evolution and failure to adapt to a new market. Only the legacy generation is going to be wowed by a “digital magazine”. These experiments have been tried and have failed. Personally, with the dominance of the web, I feel *any* for of “reading” is a niche and hence any “reader” is a niche and they all have expiration dates. Kids will be looking to traditional venues for reading less and less.
As for multimedia experiences, they can be created and consumed on *any* computing device. We don’t need a locked ecosystem. And therein lies my problem. Kindle is available for Kindle, Windows the Mac and the iPhone (Android coming). Same for the B&N reader. Zinion, which as people hail Apples salvation of magazines people seem to ignore (its the same thing but has been around for 6 years), also runs on PC and Mac.
Why do we suddenly now “need” this to be handled by Apple and locked in to *their* store on *their* device on *their* terms?
With music and video the market was too big and their lock in was finite. Eventually they were forced to open things a bit – port iTunes to the PC, move away from DRM, etc. I would expect a similar thing will happen with the book format. I am sure they dont *want* it to happen though.
So do we need some revolutionary form of moving print to the digital age? Possibly – at least for some folks. Do we need to “save the print industry” by supporting a monolithic ecosystem design to appeal to partners by promising maximum monetization and hardware lock-in? No. We really dont.
I think Apple addressed gigantic, clearly important, markets when they released their MP3 player and phone. These were *proven* concepts that simply needed better execution.
Slate tablets? Not so at all. Many say the “problem” has been MSFT incompetence. I dont buy it. I think the problem is the form factor. If its big enough to be useful, its as big as a laptop, yet never as useful. They’re always bound to be as expensive as a laptop. And a laptop can be as small and light as a slate (or very nearly so).
EReaders in general are a semi-proven niche. But the Kindle and Nook and Sony cover that niche fairly well.
So the iPad is a traditional slate tablet, running a phone OS, masquerading as an eReader in order to have a clear use case.
If it werent for the Jobs magic, Apple hype machine, and near SLAVISH devotion of the media and blogosphere to Cupertino, the reaction would have been overwhelmingly skeptical as it has been each and every time we’ve gone down this road.
Microsoft definitely was delinquent in not providing any sort of ecosystem or transformation of the user experience or update to Office when they went down the Tablet road, Origami road, UMPC 2.0 road…
But lets be real… The PC market (unlike the Apple market) is OPEN. If the form factor were KILLER and so genuinely important, 3rd parties would have rushed in.
The price point of the iPad is great and ubiquitous connectivity makes things interesting, but what I think happened is that the Netbook bomb dropped *during development* of that thing. They missed their window and they know it. Thats why Jobs went so hard after Netbooks (and btw, there are Netbook tablets and slates) in his key note.
I think the release and enormous popularity of the Netbook form factor was an “uh oh” moment for the iPad team.
My feeling is it will find its niche, Apple fans will buy 5 of them (the Apple bloggers are already on line), the tech press and media will be SLAVES to the concept since they see it as a life line, but ultimately, this will certainly not be as “transformational” or “fundamentally important” as some of the intense hyperbole from the tech press would lead you to believe. It is CERTAINLY no iPhone.
February 16th, 2010 at 2:52 pm
I just don’t understand how people are missing the point. The iPad is not a latop, it’s a propriety computing device without a keyboard, but with a multi touch screen and an interface that is already familiar to millions of iPod Touch and iPhone users. These people already know how to use this device, don’t really care about multitasking (and for the record, the iPad will multitask, but just as with the iPhone, with the Apple apps that Apple allows to multitask). Saying the device has a slow CPU is meaningless, from all the demo’s the iPad looks to do everything it was designed to do very quickly, isn’t that about being fast enough? If Apple said it had a 3Ghz processor and ran at the same speed, would we all be saying that it is now fast enough?!
Applications and uses of the iPad will be new and different from the way we use devices now, and I don’t think a new device needs to replace an existing device, eBook readers have shown that people are prepared to carry and extra new device, if the iPad is good at the things you want it to do, people will buy it.
Remember, the original iPhone lacked probably more features than the iPad does, and that sold for $599 for an 8Gb model! To me the iPad looks cheap, and if you’re already an Apple ecosystem user, I know that I’ll have all my emails, book marks, photo’s, music etc on the device in minutes from unpacking it.
The iPad is a new device with a huge Eco-system behind it, its just that most people don’t get it completely yet, they will, and that’s not Apple’s fault. Remember everyone said a touch screen only phone would never appeal to a majority ..
February 16th, 2010 at 9:26 pm
For those who might be interested in an analysis of how the iPad might play very well in the Higher Education market try this link. The blogger works in IT in the education field.
http://whatswrongwithwindows.blogspot.com/2010/02/what-does-apples-latest-ithing-mean-for.html
February 17th, 2010 at 10:58 am
Despite the critique, this is a good idea. In an ideal world I’d be able to remote into my servers with a recipe running alongside a film – but I can’t.
I have to confess I really don’t like that bezel. it’s just too thick. However, if the price were £250 I’d be sorely tempted, especially with iWork being ported across.
And please, could people stop battering it because it’s made by Apple? It’s a tool. Sometimes it’s what you want, sometimes it isn’t.
But, as with all things, the arbiter is cost.
February 23rd, 2010 at 8:30 am
It’s interesting that peoples’ first reaction was mostly negative, but perhaps understandable when the pre-launch expectations had been so high. Now we are thinking more clearly, I believe Philip Stoddard has it right: it will certainly attract the iPhone brigade and in addition to magazines and video, new apps will be developed that benefit from its larger screen. I can see myself on the sofa with it now, doing more easily what I currently do with the iPhone.
But I would like to take it to work and read my IHT on the bus or train as well as catch up with Twitter and FB (my local buses have started to provide free wi-fi, so I imagine that trains will soon be enabled). I would certainly like to have it at work because it would mean that I could bypass the office IT policies that prevent me using FB and Twitter as well as Flickr and blogs. But how to get it there? Women can chuck it into a handbag but men don’t have one and it’s certainly not pocketable. It would go in a laptop case, but the laptop’s already in there, isn’t it? So it’s not easily portable. That’s its main drawback; but it’s not a killer.