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Posted on January 27th, 2010 by David Fearon

Apple iPad: PC Pro’s first reactions

ipad_cropSo the wait is over, and the general reaction of the editorial team is undeniably one of very slight disappointment. The mock-ups floating around the web were generally of a device like a great big iPhone, and in the event we got… a great big iPhone.

Our slumped shoulders when it seemed there was no 3G are now square again – you will at least be able choose a 3G version. So essentially you can choose between a big iPod (no 3G) or a big iPhone (with 3G). And despite there being no mention of GPS capability during the launch event, we’re very much relieved to say the 3G versions will have it.

But the real question is nothing to do with what Apple’s done: it’s the basic issue of the tablet form factor itself. Exactly how are you going to use that lovely-looking on-screen keyboard? Some elaborate preliminary tests – involving a make-believe iPad in the shape of an A4 paper pad – reveal the mechanics of typing on the screen of a flat tablet leads to some awkward, uncomfortable and stupid-looking positions. You basically have to raise both knees to a semi-foetal position, or do what, judging by the demonstrations, Apple people themselves are already adopting as the default iPad-using position: cross one leg.

Admittedly the on-screen keyboard does look very usable, but only if it’s on a flat surface – we simply don’t think it’s going to work very well otherwise. Apple has conceded as much by launching a separate keyboard and stand at the same time as the iPad itself.

Personally I’m very much looking forward to using the iPhone OS on a larger device – it’s an interface bordering on genius and the new additions to the UI with the pop-up context menus make it look like a proper desktop operating system. I just wish it wasn’t restricted to running on a tablet.

iPad iBooks Not everyone is as lukewarm as I am. Barry Collins is positive: “I think Apple has created the first desirable tablet PC, and unlike Microsoft the company’s understood it needs an entirely new interface, not just a desktop OS patched onto a tablet”

David Bayon’s view: “Primarily as an eBook reader, I would genuinely quite want one. I’m just not sure I’d pay the premium for all the other stuff in it that I don’t really want though. It could be the eBook reader that could prove to me that eBooks could work, but it’s too expensive for me to want one.”

PC Pro editor Tim Danton isn’t afraid to share his views: “As ever Apple’s made an impressive piece of hardware, and I’m pleasantly surprised by the low price, but a big question remains: who’s actually going to buy it? Jobs claims it’s amazing as a web browser, but it needs something else – a killer App, if you’ll excuse the shocking pun. This could turn out to be newspaper content like the New York Times, it could be the iBooks app, and I hope that all the promises of partnerships with publishers turns out to be true. Imagine the readability of a newspaper with video clips from yesterday’s football match. But that sort of content won’t appear without a lot of investment, and how long will it take before Apple sells enough to justify the expense to publishers?”

The burning question before its release was whether the iPad could turn the awkward, not-one-thing, not-the-other nature of every other tablet device ever released, and somehow make it brilliant by coming up with some unforeseen technical breakthrough. It doesn’t really look like that’s happened.

So the iPad so far looks unlikely to be the breakthrough device the iPhone was. Overall it certainly has potential, particularly as the new delivery medium for magazines and newspapers. But we’re simply not convinced the tablet form factor is the solution to a problem nobody knew they had. The superb iPhone interface in a bigger device means it will wipe the floor with every other tablet device of course, but then that was never going to be very difficult.

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33 Responses to “ Apple iPad: PC Pro’s first reactions ”

  1. Leigh Says:
    January 27th, 2010 at 9:09 pm

    I’ve got an iPod Touch and a MacBook but I can’t see why I’d want something in between.

    It won’t fit in my pocket so it’s not going everywhere I do, and it doesn’t run OS X for development.

    I just don’t see the USP. Maybe I’m just so 2000-’n'-late.

     
  2. Tim Says:
    January 27th, 2010 at 9:25 pm

    Having been following the leaks, rumours and guesswork for months, I must say I’m rather underwhelmed too.

     
  3. kip Says:
    January 27th, 2010 at 9:34 pm

    If you can swat flies with it too, I’m in.

     
  4. Mark Says:
    January 27th, 2010 at 9:52 pm

    No sd card slot? No sale. And no, I’m not going to carry around an adpator with me. No USB sucks too – the ability to use almost any keyboard would have been genius – no need to carry the proprietary one everywhere.

     
  5. Mark Says:
    January 27th, 2010 at 9:54 pm

    Sorry, did I say genius? I meant ****ing obvious.

     
  6. Brian Hazeldine Says:
    January 27th, 2010 at 10:02 pm

    I’ll stick with my linux netbook. What I keep hoping for is a modern Psion 7 – something that I can carry in my jacket pocket, type easily to create spreadsheets, docs etc, and play music and video. And of course surf and email. Voice recognition would be good too.

     
  7. AnonnyMuss Says:
    January 27th, 2010 at 10:24 pm

    Everyone was expecting to see something that no-one was predicting. That is how successful the iPhone was. That Apple could not punch above expectations had to happen eventually.

    Having seen the Kindle and the Sony e-Reader in the flesh – I think they were both behind but along the right lines – small and pocketable and easy on the eye to read.

    The iPad (boring name!) could have been great with only a kickstand as an add-on for viewing and perhaps if it could project a laser keyboard too.

    If the tablet was detachable from a Macbook a la Lenovo IdeaPad U1 hybrid – then I’d definitely be sold!

     
  8. Steve Cassidy Says:
    January 27th, 2010 at 11:44 pm

    Brian, I share your sense of dissatisfaction at the demise of Psion, but surely you mean the Series 5? You’d have to be wearing Shrek’s wardrobe to have a jacket pocket big enough for a Series 7! I still have some Series 5’s awaiting shipping to the repair shop… interestingly, my Apple Powerbook from the same era is beyond repair – unlike Psions, there’s no culture of fixing them up.

     
  9. Rob Says:
    January 27th, 2010 at 11:50 pm

    I’m not sure now. I absolutely wanted to loathe the thing because, via the bazillion rumour sites that abound, I’d pretty much figured out what we were going to get and, looking at the first photos, I was pretty disappointed.
    Basically a great big iTouch. Had a quick look at the Apple website though, and checked out the ad. http://www.apple.com/ipad/#video
    Cos my missus was watching the telly I had to mute the laptop, so I only saw the visuals and thankfully missed out on the evangelsing. I have to say that it does look like a very slick, responsive OS – way more responsive than my iTouch, for instance. I spend a fair bit of time browsing the web on the touch and, let’s be honest, it’s pretty grim. How long does it take to fully load the PC Pro news page? Assuming there’s been no jiggery-pokery with the video, that thing does look very fast. And I have to say this is the first e-reader I would contemplate, was massively dissapointed with the Kindle.
    As far as I can see, the iBook store is pointing its pricing structure straight at the jugular of the established players.
    I don’t think it’ll be colossal but I reckon Apple might sell a lot more than people would think right now.

     
  10. stokegabriel Says:
    January 28th, 2010 at 12:18 am

    Quote: “$499 for the 16GB model, $599 for 32GB and $699 for 64GB”.
    So it’s $100 for 16GB more and $100 for 32GB more??
    I actually saw a clip of the presentation, what was it a launch of a major new product, or dress down day, all he needs is a dog and a few copies of the big issue, and I would be throwing him some spare change.

     
  11. scott wallis Says:
    January 28th, 2010 at 9:14 am

    @stokegabriel he does famously only take $1 a year in pay from apple!

    Whilst i wasn’t blown away, mainly due to the rumor sites having covered most details, i do have to disagree with some of the earlier comments. If you have no real need for a device due to already having a plethora of other devices, does it make the device bad? i have a mac & a PC in an office for development, but we have an old laptop in the living room that takes an age to get going even from standby. this is used for quick web searches/ browsing when my wife is watching reality nonsense. i also have an iphone that i use in bed most evenings to read news sites & catch up with youtube subscriptions. i could see this device being more appropriate for both of these tasks.

     
  12. Sam Says:
    January 28th, 2010 at 9:21 am

    This thing is a monstrosity. It’s all the bad of the MacBook air (old tech, too late) combined with the laughably obvious direct enlargement of an iPod touch; it’s literally just an iPod touch scaled up. There’s not a hint of originality or flair in it’s conception.

    - no USB/SD
    - 4:3 screen ratio (2001 anyone?)
    - no multitasking (why the ’screaming’ CPU?)
    - no need factor ( it isn’t a phone; it’s not portable)
    - massive bezel (the concepts and and photoshops on the web look much nicer)
    - no ff camera.
    - no flash ( for a device purported to be superior to netbooks for web surfing)
    - no HDMI out (analogue; shocking)

    I accept the closed nature of the platform, but no USB is nuts and Apple are taking brand loyalty for granted.

    Typed this on an iPod and I’m not an Apple hater.

     
  13. PB Says:
    January 28th, 2010 at 10:17 am

    “Imagine the readability of a newspaper with video clips from yesterday’s football match.”

    I don’t have to – http://www.bbc.co.uk/sport – everything else is just style sheets.

     
  14. Maddog UK Says:
    January 28th, 2010 at 10:19 am

    Skeletor will not be happy with your comments!!

     
  15. Alperian Says:
    January 28th, 2010 at 10:27 am

    I am giving my age away now, but I remember when we had those slates at school. That is what they should have called it – The Apple Slate. Except that the old school slate was probably more ergonomic and comfortable to operate. In addition it had a slot at each end that allowed it to be carried securely (and you could bat your mate over the head with it). It could also store lots of phone numbers and battery life was ne’er a problem.

     
  16. James Bassett Says:
    January 28th, 2010 at 11:01 am

    I have to disagree with all the “it’s just an iPod touch made bigger” comments. They’ve managed to make it pig ugly too. That is seriously one of the most hideous pieces of electronics I’ve ever seen. The iPod Touch is a lovely piece of design. This looks like a cheapo Chinese digital photo frame. What’s with that ENORMOUS bezel?

    As for using it as an aBook reader. Really? The whole point of eBook readers is e-Ink. This doesn’t have e-Ink so you have the usual problems of headaches and poor battery.

    Disappointed doesn’t quite cover it. I dislike Apple intensely for their closed approach, locking customers in and retaining obsessive control of their products post-sale – but they can usually be relied upon for fantastic design and coming up with a different way of doing something that has been around a while. This, frankly, looks lazy and half-baked.

     
  17. Raymond Dalgleish Says:
    January 28th, 2010 at 11:13 am

    There’s already a product called iPad which is an electronic laboratory notebook: http://ipadeln.com/. Let the litigation begin.

     
  18. Peter Says:
    January 28th, 2010 at 12:29 pm

    “The superb iPhone interface in a bigger device means it will wipe the floor with every other tablet device of course, but then that was never going to be very difficult.”

    Based on what? The other players in this particular niche haven’t shown their hands yet, so I assume you’re comparing it to ‘Tablet PCs’ which have a tad more capability than this; ’superb’ interface or not.
    The hardware is conspicuously mediocre technically, and aesthetically challenged (challenging would be better). This device will, like Apple’s other products, sell (or not) on the strength of great marketing and ready availability of ‘toys’ (Apps) and content. Hello iTunes.

    I think they’ve tarheted the pre-teens and early teens with this.

     
  19. Steve Cassidy Says:
    January 28th, 2010 at 2:04 pm

    To those who are thinking about 3G: remember that O2 have told Central London iPhone users to *disable* 3G so that call and data quality *improves*… personally I won’t be thinking about 3G connectivity at all. Also, all the people worrying about things like Printing are missing the point – on wi-fi, the iPad will make an excellent Apple Remote Desktop or MS RDP client device, so more heavyweight computing activities can still be used, just in a different way. I’m quite surprised by the lack of detailed spec available though. For instance, does it do Bluetooth A2DP audio? Where is the Handwriting recognition? What about VOIP apps – is there an internal speaker and how loud is it? How about telepresence/webcam use? I can think of a lot of people who would fall over themselves to use this with a kind of Bluetooth webcam clipped on (in the absence of an onboard unit, chiz chiz…). This time last year, JH and I were muttering to one another that Apple looked set to drive MS out of the personal computing marketplace altogether, the way they were going: the iPad, however, isn’t the breakthrough tool they need to make that happen. All it does is give the forthcoming tidal wave of tablet releases a leg-up because they can all point out ho they are “better than iPad”…

     
  20. jonners99 Says:
    January 29th, 2010 at 10:35 am

    I don’t really see the market for this device. Its too expensive for what it is (as usual) and serves no purpose that cannot also be solved with a netbook… which is cheaper and has a real, useful keyboard.

     
  21. GR138Legend Says:
    January 29th, 2010 at 12:49 pm

    I can actually understand why it has a large bezel, so you can hold it without accidentally ‘tapping’ the wrong thing. A wireless keyboard would make an interesting addition, a black back would also have been a nice touch. I have to admit I did have a moment of Mac envy when I first saw it but the limited OS and no USB have completely crushed any desire for the thing, maybe the Dell Mini 5 can tempt me to buy it…

     
  22. HairyNeil Says:
    January 29th, 2010 at 12:54 pm

    I use my iPhone an awful lot for web browsing and for things like FarceBook (probably more than my laptop, admittedly a 17″ laptop)because it is effectively instant boot, eminently portable and has an interface that is a joy to use. More and more I find use of the laptop being restricted to ‘work’. With this sort of usage the iPad for me seems to be an ideal tool. I’m looking forward to getting my hands on one BEFORE I buy it just to answer one or two of my reservations.
    Regarding the large Bezel area, I suspect that is to allow a decent area to grab onto without touching the touch screen inadvertantly

     
  23. Geoff Harrop Says:
    January 30th, 2010 at 10:59 am

    I think people are missing the point. Nobody “needs” an iphone, but when they have one they enjoy using it and find it indispensible.
    I think the IPAD really will be a totally new way to use a computer in the home for non technophiles, you don’t have to know how it works , you can just pick it up and use it. Don’t underestimate such a easy to use portal into the internet. The “HitchHiker’s guide to the galaxy” is now a real product, just wish it had a free babel fish !

     
  24. alan Williams Says:
    January 30th, 2010 at 4:53 pm

    The iPad is going to sell in huge numbers once folk handle it and see what its all about. There is so much more still to come. Developers will find so many new ways to design interfaces that improve games or business applications

    Its an instant on device. I repeat, its an instant on device. Its a game changer.

    As a sales aid and order taking device it will have no equal once custom Apps are written. Once the Apple Cloud arrives a further leap in capability will be seen.

     
  25. Richard Stamp Says:
    January 30th, 2010 at 8:23 pm

    I use a brand new iMac for important stuff and a G4 12″ iBook for surfing in my armchair. When the iBook eventually turns its toes up the iPad will do everything I want – why pay more?

    Also, my wife and daughter, both disabled from MS, have had difficulties with the iPod Nano. They both love the iPod Touch, and I can see that the iPad would be brilliant for many with hand co-ordination difficulties.

     
  26. Windywoo Says:
    February 1st, 2010 at 10:29 am

    Why pay more? Thats a good question because thats what you will be doing for this device. Less powerful than a netbook and less flexible too.

    Apple do this all the time, create a product that looks nice and all the people who don’t know any better go “oooooh” and promptly pay over the odds. And by over the odds I mean nearly 50% more than a similar device.

    Apple’s products are designed to part fools from their money.

     
  27. Nick Says:
    February 2nd, 2010 at 9:32 am

    I remember saying a while ago that I’d quite like a big iphone, something portable that I could read a recipe from, watch a film while cooking, make notes in meetings and so on. If it is possible to write on this with a finger then it would be useful.

    I really don’t like that Bezel, and I’d be really worried about damaging the device.

     
  28. Smoke Relief Says:
    February 3rd, 2010 at 10:41 am

    Why does everybody call the new Apple iPad a “tablet” when it is not possible to write on it?
    If the iPad is a tablet, how can it be an alternative to the many models of TabletPC that have been on the market since at least 2002? I have used a Tablet PC since early 2003 and I have always thought that the only essential difference between a regular laptop and a TabletPC is the fact that I can write on the TabletPC, using the Windows Journal software.

     
  29. Advanced Acai Says:
    February 7th, 2010 at 4:05 am

    Will the apple iPad be a good laptop replacement for a teenager ?
    Son said he likes the ipad , when is it coming out and do u think it will be better than a laptop?

     
  30. Vuvuzelas Says:
    February 18th, 2010 at 10:41 am

    I don’t get the ipad either – jack of all trades, master of none! Great blog!

     
  31. Livea Says:
    March 12th, 2010 at 9:10 am

    My question is not regarding personal choice or preferences its about your prediction about the success or failure of Apple’s iPad.

    1.Do you think iPad will be a great success in the market?
    2.After iPhone hit the market, we see the flood of iPhone look alike and every commercial start to compare with iPhone, do you think iPad will repeat the frenzy that iPhone created?

     
  32. Perityoki sonlly Says:
    April 22nd, 2010 at 6:38 am

    I know about this site so I like it ..because there are many different topics here so I love it………
    Acai Flex Factor

     
  33. Best Man Speeches Says:
    April 28th, 2010 at 6:44 am

    I am trying to figure out if i want to just buy a good laptop or go with the new thing which seems to be an ipad…… I want to know what the pros/cons are to it though first. I have heard plenty of pros about it so far but not alot of cons, i want to hear from people who actually have it what they think are the cons. Please be specific and list them ALL! I want to make an educated decision. Also is the ipad good for gaming online?

     

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