By now I expect everyone is familiar with the idea of buying keywords in search engines. Identify a keyword you like, stake your claim to it, and you get a featured listing whenever someone puts that term in the search box.

On Bing, Microsoft’s very handy and super-relevant search engine, it would seem that Anglian Windows has bought a featured spot that pops up to tell you about the new Government scrappage scheme – not the one that applies to cars, the one that applies to double glazing.

Except that “Windows” has to be one of the most frequently searched terms on the web  -  I put it in almost every search because I’m always looking for Network error messages and their fixes, and if I leave “Windows” out then I get five times as many hits about Linux, which I don’t need to see. I am very unlikely to go from my “Windows” search to Anglian for some new double-glazing, so quite why Anglian’s ad appears when I type terms such as “windows trust failure vmware” into Bing is a mystery.

Thank God they only pay when people click on the ad, or the Government may be bailing out another company.