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Posted on November 6th, 2009 by Mike Jennings

Motorola pays Lucas for its Droid


Google’s Android operating system seems to be gathering pace, with more and more phones emerging that run the Open Source mobile OS – in the past few months we’ve reviewed the Samsung i7500 Galaxy, HTC Hero and HTC Magic.

One phone that’s gathering momentum across the pond is the Motorola Droid and, from early previews, it’s easy to see why: as well as offering the numerous benefits of Android, it also has a sliding Qwerty keyboard, 3.7in capacitive touchscreen, 5mp camera, GPS and Wi-Fi. It’s also the first phone to ship with Google Maps Navigation installed.

In short, it sounds superb – but that’s not the most interesting thing about one of the most-hyped smartphones of the past several months.Motorola DROID

The most interesting thing about Motorola’s new phone can actually be found on the Droid homepage. Look past the flashy graphics towards the copyright notices at the bottom of the screen – you know, the part that everyone usually ignores – and read the bottom line, which says:

“DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.”

So it appears that Motorola can’t call its new Android phone the Droid unless they pay a certain Mr. Lucas a hefty wodge of cash to stop him turning up at the Chicago firm’s HQ with a battery of lawyers.

Who knew that R2D2 could prove so profitable?

Thanks to Brian Sharp at WikiTravel for the R2D2 image.

Posted in: Random


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6 Responses to “ Motorola pays Lucas for its Droid ”

  1. Steve Cassidy Says:
    November 7th, 2009 at 3:56 pm

    Brushes with Lucasfilm are not just limited to the big boys. Which PC Pro person fought and won the right to use “Industrial Might and Logic” as his company name?

  2. Tim Danton Says:
    November 8th, 2009 at 10:55 pm

    So coy, Mr Cassidy! Go on, give us a clue.

  3. stasi47 Says:
    November 9th, 2009 at 11:25 am

    “Industrial Might and Logic” – a fictional company in Night Shift, an old LucasFilm PC game. The name itself is a parody of “Industrial Light & Magic” a motion picture visual effects company owned by Lucasfilm.

    Though, the does not seem to be British at all.

  4. Steve Cassidy Says:
    November 9th, 2009 at 1:19 pm

    As I recall, it was The Lawnmower Man, Tim!

  5. application developers Says:
    May 31st, 2010 at 12:13 pm

    Thanks, it was interesting to learn this info. I think there`s nothing odd in this situation. If someone had registered some word or phrase as a TM, then everyone who wants to use it has to pay for the license. This legal practice is quite normal, so why be surprised?

  6. Mobile apps developer Says:
    May 31st, 2012 at 6:53 am

    I think there`s nothing odd in this situation. This legal practice is normal no need to be surprised.


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