Posted on November 6th, 2009 by Mike Jennings
Motorola pays Lucas for its Droid

Google’s Android operating system seems to be gathering pace, with more and more phones emerging that run the Open Source mobile OS – in the past few months we’ve reviewed the Samsung i7500 Galaxy, HTC Hero and HTC Magic.
One phone that’s gathering momentum across the pond is the Motorola Droid and, from early previews, it’s easy to see why: as well as offering the numerous benefits of Android, it also has a sliding Qwerty keyboard, 3.7in capacitive touchscreen, 5mp camera, GPS and Wi-Fi. It’s also the first phone to ship with Google Maps Navigation installed.
In short, it sounds superb – but that’s not the most interesting thing about one of the most-hyped smartphones of the past several months.
The most interesting thing about Motorola’s new phone can actually be found on the Droid homepage. Look past the flashy graphics towards the copyright notices at the bottom of the screen – you know, the part that everyone usually ignores – and read the bottom line, which says:
“DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license.”
So it appears that Motorola can’t call its new Android phone the Droid unless they pay a certain Mr. Lucas a hefty wodge of cash to stop him turning up at the Chicago firm’s HQ with a battery of lawyers.
Who knew that R2D2 could prove so profitable?
Thanks to Brian Sharp at WikiTravel for the R2D2 image.
You can skip to the end and leave a response. Pinging is currently not allowed.
6 Responses to “ Motorola pays Lucas for its Droid ”
Leave a Reply
Authors
- Barry Collins
- Chris Brennan
- Christine Horton
- Darien Graham-Smith
- Dave Stevenson
- Davey Winder
- David Bayon
- David Fearon
- Ewen Rankin
- Ian Devlin
- Jon Honeyball
- Jonathan Bray
- Kevin Partner
- Mike Jennings
- Nicole Kobie
- Sasha Muller
- Steve Cassidy
- Stewart Mitchell
- Stuart Turton
- Tim Danton
- Tom Arah
Categories
- About the bloggers
- Android App of the Week
- CES 2013
- cloud computing
- From Gmail to Hotmail
- Green
- Hardware
- How To
- iPhone App of the Week
- Just in
- Microsoft Office 2010
- MWC 2013
- Newsdesk
- Online business
- Random
- Rant
- Real World Computing
- Software
- View from the Labs
- Web
- Windows 7
- Windows 8
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
advertisement


November 7th, 2009 at 3:56 pm
Brushes with Lucasfilm are not just limited to the big boys. Which PC Pro person fought and won the right to use “Industrial Might and Logic” as his company name?
November 8th, 2009 at 10:55 pm
So coy, Mr Cassidy! Go on, give us a clue.
November 9th, 2009 at 11:25 am
“Industrial Might and Logic” – a fictional company in Night Shift, an old LucasFilm PC game. The name itself is a parody of “Industrial Light & Magic” a motion picture visual effects company owned by Lucasfilm.
Though, the http://www.industrialmightandlogic.com does not seem to be British at all.
November 9th, 2009 at 1:19 pm
As I recall, it was The Lawnmower Man, Tim!
May 31st, 2010 at 12:13 pm
Thanks, it was interesting to learn this info. I think there`s nothing odd in this situation. If someone had registered some word or phrase as a TM, then everyone who wants to use it has to pay for the license. This legal practice is quite normal, so why be surprised?
May 31st, 2012 at 6:53 am
I think there`s nothing odd in this situation. This legal practice is normal no need to be surprised.