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Posted on August 4th, 2009 by Barry Collins

Why Microsoft doesn’t really care about the UK

Microsoft CampusHere’s a theory, and I’ll admit it’s a wild one, but here goes: the left hasn’t got a clue what the right’s doing at Microsoft.

Here we are, four days after Microsoft first announced that it wouldn’t be selling the Internet Explorer-less Windows 7 E editions after all, and still the UK arm of the company can’t answer the most basic questions on the topic.

What version will people who pre-ordered the E editions receive? Will we now have upgrade versions in the UK? What about the Family Pack? All of these fundamental questions remain unanswered since Friday evening. (Update at 2.20pm: Microsoft has now confirmed some of these details – click here to read our report).

Why? Because (I suspect) the first Microsoft’s UK team knew of the decision to drop E editions was when they read it on the Microsoft blog, like the rest of us. Microsoft UK may have battalions of “product managers” holed up in Reading and its flashy offices in Victoria, but the company is run out of Redmond. Always has been, always will be.

As talented and as likeable as many of Microsoft’s UK team are, they have little or no influence on the key decisions being made about Windows, Office, Bing or any of the other key products – even when those decisions relate directly to their region, as with the E editions.

How do I know Microsoft UK didn’t see the E editions announcement coming? Because at 5:15pm on Friday night – long after most tech journalists have headed down the pub – it issued a cowardly press release, informing us that we’ll be paying more than twice as much for Windows Anytime Upgrades as the US. Crucially, it also stated that we wouldn’t be getting the Family Pack  ”because the Family Pack is designed as an upgrade SKU, and upgrade SKUs of Windows 7 E will not be available in the UK until at least 2010″.

Yet just hours later, Dave Heiner, Microsoft’s vice president and deputy general counsel in Seattle, was blogging that there would be no such thing as E editions. If Microsoft UK knew the E editions were being scrapped, why on earth would it send out that press release?

The fact that as of 9:35am this morning, Microsoft’s UK store is still selling the non-existent E editions is yet another indication that the British arm of Microsoft had no idea what was being cooked up in the States.

Why does any of this matter? Because it reveals how little Microsoft Corp cares about what’s going on outside of the US. It exposes breathtaking arrogance; that major strategic decisions can be taken seemingly without consulting its own staff in the affected regions, who are presumably better tuned to the needs of their local customers than a suit in Seattle. Jon Honeyball’s long-running fight to get Microsoft to commit to not sending data outside of Europe with its cloud-computing services is just another example of how little Microsoft considers the needs of non-Americans when it’s designing its products.

We’re constantly assured by Microsoft’s UK team that we’re considered the second most important market after the US. That may be true, but Microsoft is too busy looking after number one.

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26 Responses to “ Why Microsoft doesn’t really care about the UK ”

  1. Jim Connolly Says:
    August 4th, 2009 at 9:40 am

    Redmond runs everything!

    MS is very much focussed on the US market; one of the many reasons it’s struggling now.

    The world’s a lot more joined up these days and we (here in the UK), can see the 2nd rate consideration we are shown. This is not the best PR, for a company being attacked on all fronts by increasingly smart rivals.

     
  2. Jim Says:
    August 4th, 2009 at 9:52 am

    Interesting commentary. The whole farce of the E-editions really is evidence of how Redmond works in the UK.

     
  3. GateEU Says:
    August 4th, 2009 at 10:27 am

    So the EU will have to wait for Windows 7 EU Second Edition, and there was me desperately looking for an excuse to stall Windows 7 as I did with vista. Looks like 2010 will be another XP trouble free year (well almost).

     
  4. JohnAHind Says:
    August 4th, 2009 at 11:29 am

    I preordered “Windows 7 Professional” from Tesco Direct (!) and they have taken my money so we have a contract. There is no mention of “E” except on the box shots and a small print warning that “E versions do not contain a Browser”. There is no mention at all of them being upgrade versions.

    If I receive anything less than a full retail fresh install version of Windows 7 Professional on the 22nd October (with or without IE) I will personally take great pleasure in suing the ears off both Microsoft and Tesco. I do not see how they would have a leg to stand on legally, so it seems pretty obvious this is what they intend to do, whatever the local Microsoft office knows or says.

     
  5. David Wright Says:
    August 4th, 2009 at 11:37 am

    Do you think it is any better for the rest of Europe? We generally have to pay higher prices than the UK for hardware and software (Microsoft isn’t the only culprit herE).

    I recently bought an iPod in the UK, because it was around 20% cheaper than in Germany. Adobe software is around 30-40% more than the UK.

    Microsoft are no better or worse than any of the others, but the UK is getting a much better deal from them than other, non-English speaking countries in Europe!

     
  6. Matt Says:
    August 4th, 2009 at 12:14 pm

    JohnAHind, what are you going to sue for? loss of a free piece of software? can i watch your summary dismissal in court? bet it’ll beat the start up time for Windows 7. Mr John Hind what is your loss, nothing! you see the door close it on your way out, thank you goodbye.

    David Wright, once us old war foes of Europe finally join forces the better, we are going to be on the back foot with America and Japan for ever more, unless we grow up and get together. From the computers to the web the majority of the kit we buy from America was invented by Europeans, but like true Europeans we don’t get along with each other and both the US of A and Japan take advantage. Who’s to blame, we are, our only glimmer of hope is the EU and what do we vote for, independence. Yeah that’s going make it all much better.

     
  7. Richard Says:
    August 4th, 2009 at 12:51 pm

    Is it just me, or is there anybody else who doesn’t actually give a flying f*ck about all this?

    Pricing and editions of Windows 7 will no doubt be sorted by the time October comes around and all this will be yet just another storm in a tea cup. But I guess it keeps tech journalists employed writing column inches, so it can’t be all bad ;-)

     
  8. The Open Sourcerer Says:
    August 4th, 2009 at 12:52 pm

    Stop winning that MS doesn’t care. It just doesn’t and never has.

    You can get several, far superior, operating systems based on Linux that are free, just work and don’t get viruses.

    The easiest to start with is Ubuntu. Visit http://www.ubuntu.com/getubuntu/download, burn the iso to a cd and install it.

    Have fun.

    Oh yes, please don’t forget that you may pass on your copy of Ubuntu too. You are encouraged to do so. Welcome to the world of Free and Open Source Software :-)

     
  9. John Gray Says:
    August 4th, 2009 at 3:41 pm

    Somehow I just KNEW that an Open Sauce Fanatic would find it ‘appropriate’ to comment on an exclusively Microsoft/Windows article. Sad, really…

     
  10. muck Says:
    August 4th, 2009 at 3:55 pm

    We just need a Mac fanboy and it’ll be complete

     
  11. penguat Says:
    August 4th, 2009 at 4:48 pm

    Actually, “the open sourceror”’s comment is appropriate, and it is likewise relevant to mention mac OS, although anyone who can use it on their computer already knows about it. With FOSS, if no-one cares (which I wouldn’t expect) you can educate yourself and do the caring yourself, in ways you simply can’t using microsoft’s offerings. That said, internal documentation for linux (i.e. not on the internet) and driver support in some areas (particularly wifi, I’ve found) lag behind MS windows. So in some ways, you pays your money, and takes your choice.

     
  12. Jon Says:
    August 4th, 2009 at 5:28 pm

    I don’t understand your argument penguat and Open Sourceror. What use is an OS without any software to run on it – particularly (for me) games. WOW works on it? Well woo-and-hoo! What about all the other stuff I’m playing at the moment, ME, The Witcher, COD4, etc. I don’t mind Linux for example – I have a duel boot system for geeking out. But to pretend it has interest for the general population is just ridiculous (the same can be said even more so for MacOS).

     
  13. M-RES Says:
    August 4th, 2009 at 6:36 pm

    @Jon

    I think you’re missing the point. If you’re playing games and they work on your current version of Windows then you’ll probably not bother upgrading to the newer version of Windows. If you were running OS X you’d find that 9 out of the top 10 games are available for your platform despite the FUD suggesting they’re not. Linux may not have support from games, but then who cares? How many people play games professionally anyway? Very few to be honest.

    The article talks about how Microsoft’s own customers are being snubbed by the company and perhaps those customers should look elsewhere for their next move, particularly if it’s productivity that is important to them. There is very little that most users do on a day-to-day basis that requires Windows-specific software which cannot easily be replaced by either OS X native versions from the same software houses or alternatives from the OSS world for Linux (or indeed for Windows or OS X).

    Win7 was promising so much not long ago, but today is looking more and more like it will be another stillborn OS, due in no small part to things like dropping original plans for an entirely new OS from kernel up (in favour of simply rebranding/relaunching Vista) to these latest plans to cripple uptake in the EU/UK. Why won’t they just grow some balls, drop the ancient legacy support and build a modern OS for the 21st century? The other players in the market are leaving them in the dust, but the market really needs Microsoft, even if you hate them, to keep it moving forward and improving.

     
  14. HK Says:
    August 4th, 2009 at 6:48 pm

    @Matt.
    You have missed the point of JohnAHind’s perfectly valid post. He is rightly stating that he is entitled to a full version, not an upgrade version – he actually clearly says he doesn’t care whether it includes IE or not. Had he received an upgrade version he would have been in a much worse position (and if he had no version of Windows to upgrade from would have had a useless box). Perhaps you should read properly before being so rude and dismissive. In the language of your own post, I suggest you get your coat on the way out.

    However, all of this is irrelevant – and hats off to PC Pro for really stoking the scaremongers’ fire over this – as there was never any remote possibility that MS would backtrack on providing a full version to those who pre-ordered.

     
  15. pete best Says:
    August 5th, 2009 at 9:05 am

    Why would anyone care so much about IE in a OS. This demonstrates the pointlessness of IT sometimes in relation to silly topics such as this one. Microsoft has already stated that upgrading is not a good idea but I am assuming that they mean from Vista although it might be possible from XP too and more likely. Do a clean build they have said. So that means backing up your data and then installing your new OS and applications (some of which cannot be guaranteed to work) and then your settings and configuration.

    I means what makes anyone want to move to Windows 7 anyway. Wait until you need a new machine and it is pre loaded with Windows 7 at some future date. Stick to XP, everyone still is and its not as if no one will release a driver for its printers etc. It still gets patched, it still works well, can handle anything you throw at it and 3 GB RAM is more than enough for 80% of users. Only the gaming crowd and people with money to burn on 64 bit Windows 7 uber edition which has some features people might like such as a backup feature.

    Its just the same old same old from Microsoft. I know that lots of people make a living from spouting the media nonsense but come on, this is just going around in circles.

     
  16. Rob Perkins Says:
    August 5th, 2009 at 9:08 am

    You just have to look at the Zune to realise that Microsoft don’t care about the UK. It is a surprisingly good bit of kit yet they just will not let the Brits at it without them having to jump through loops and even then you don’t get the full marketplace experience.

    It is not just Microsoft that stick 2 fingers towards our rain swept land. There seems to be a general screw them attitude from Adobe, Microsoft and others with a view that we will just pay more for less and won’t moan about it because we are British.

     
  17. JohnAHind Says:
    August 5th, 2009 at 1:52 pm

    Matt: “JohnAHind, what are you going to sue for?”

    If, as PC Pro implied, they send me an upgrade version rather than full retail as advertised. As I said, I do not care if IE is included or not since I will be using Firefox and, as you point out IE is free anyway. But Microsoft promised us full retail versions for the price of upgrades, and just because they *could* now ship upgrades does not mean that it would be legal for them to break an existing contract to do so (as PC Pro implied they might).

     
  18. John T Says:
    August 5th, 2009 at 5:38 pm

    Indeed, just to reinforce HK & JohnAHind’s point, I believe the term required here is ‘breach of contract’ Matt.

    It would be Tesco that would (in this hypothetical instance of non-delivery) be in breach of contract, and therefore Tesco that needed to be sued – as it would actually be nothing to do with Microsoft, (odd as that may seem).

    Should Tesco have been given misleading information from Microsoft which lead to their own misleading advertisements and false contracts, then that would be for Tesco to take up with Microsoft at their own leisure, not the consumer.

    Pursuing such a small claim as this through your local County County would be very inexpensive – I believe around £20 – refunded if you win, (although thankfully it’s been a number of years since I’ve had to sue anyone, so I don’t have the exact figure to hand).

    Also, I have to agree with HK’s other point: I really wish people wouldn’t be quite so rude with anyone they disagree with, there really is no need…

    Anyway, to the theme of the article:

    I do like Microsoft’s OS’s above others, simply because they ‘just work’ and are ubiquitous & therefore compatible with pretty much everything I could ever wish to use, either hardware or software. However, there IS a higher point at stake here, in that they, (and so many other companies) do at times seem to hold us, the non-American consumer, in absolute contempt.

    It’s really not good enough.

     
  19. Alan A Says:
    August 6th, 2009 at 9:43 am

    All of this is an American thing not exclusively a Microsoft thing. Lovely people but their culture and education is totally parochial and insular – the same as Britain 100 years ago when it too had an empire.

     
  20. John Williams Says:
    August 6th, 2009 at 10:14 am

    As Alan A says this is an American issue. Many Americans have little idea of life and conditions anywhere outside the States. I suspect for some it’s outside their State. They seem to assume that as we speak English it must be just like the U.S.
    You doubt this? Sahra Palin ran for VP.

     
  21. John Lindsay Says:
    August 6th, 2009 at 11:36 am

    @John WIlliams – you’re right. I once drove from Florida to South Carolina. After a few hours I stopped at a garage in Georgia just over the Florida / Georgia border. I was talking to the guy serving and he claimed to never have left Georgia and was very proud of it too. I don’t think I am exaggerating when I say that I think the Garage was 10 miles from the border.

    Now you can go back to dissing Microsoft – sorry for off topic. :-)

     
  22. k burton Says:
    August 6th, 2009 at 11:58 am

    i have preordered this

    MICROSOFT WIN7 PROF PREORDR

    what an I exactly going to get ??????

    I expected a full version so I could just install it on a new hard drive

    thanks

     
  23. Ian Shepherd Says:
    August 6th, 2009 at 1:57 pm

    In response to Pete Best’s statement ‘Why would anyone bother upgrading to Windows 7 anyway?’, I would say that there are many good resons for doing so. I used to run an Acer Ferrari and an Advent 9315 on Xp and Vista respectively. Both machines are used heavily and are always multi-tasking. Xp crashed or crawled to a stop regulary, and Vista was a complete disaster requiring a complete rebuild every three months or so despite oodles of RAM.

    For the past 5 months I have been beta testing Windows 7 Ultimate on both machines. Apart from improved speed and many built in improvement features, neither machine has ever crashed and throughput remains high despite being left on for weeks at a time. Networking works as it should and computing has once again become a joy.
    I am totally sold on Windows 7 and have preordered the commercial release.

    This is the first operating system from MS that I can really say does work without grief. It might be argued that MS ought really to have offered it for free to all those who went through the pain of Vista. But I have no doubt that even if this does not happen, Windows 7 is going to be a huge success. Thank you MIcrosoft, and well done. Oh, I am a European customer.

     
  24. David Wright Says:
    August 7th, 2009 at 7:14 am

    @ Ian Shepherd – What exactly are you doing with these machines? :-O

    My Vista machine is still running the original factory install from 2007 and hasn’t significantly slowed down or crashed.

    Likewise, my old desktop and laptop machines (now used by gf and her daughter) run XP and haven’t been rebuilt for a couple of years.

    At work we have a network of machines, which are allegedly poorly specced, which haven’t been rebuilt for anything up to 5 years and nobody has any problems with them…

     
  25. Laurence Says:
    August 10th, 2009 at 11:47 am

    I have worked in high tech all my life and have had an awful lot to do with US suppliers. Basically, their market is so huge that filling a few orders from international customers is a pain as it also means setting up a small support department as well. In Europe it is common practice for most suppliers to run retail and trade price lists. Trade customers get the discount because they do the support. In the US the manufacturer only has a retail price because they do their own support. Most people in that company will claim to be unaware of any other pricing structure. ‘If you wanna buy then you pay the price’ and this goes for overseas trade customers and anybody else as well.

    The result of all this is that UK suppliers have to purchase their stocks at US end user prices and the end user price does not include support for user variants and so on.

    Cry as you might, the only way to solve this problem is to get off our collective butts and make and patent some competitive products. This seems unlikely as our wonderful government is quite happy to specify MS software for much of our education and government works. They even support MS when they endow some of our universities with super new buildings and bursaries. What a cheap way to get the UK’s best ideas away from these shores at the speed of an email. If the UK government is that daft then MS reasons the UK people must be daft enough to let MS screw them all possible ways and so that is exactly what they are doing.

     
  26. Huzaifa Ali Says:
    April 24th, 2010 at 7:54 am

    I think in starting months UK did very well with Windows 7, Their advertisers their promotors did so well.

     

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