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Posted on July 10th, 2009 by Stuart Turton

Microsoft Office 2010 trailer kills Clippy

It’s official. Microsoft’s marketing department has relocated to a smoky cafe in Amsterdam and is enjoying the special muffins. The company’s just posted its promo advert for Office 2010 and it’s madder than a hatter in an electric chair.

Filmed by a Michael Bay enthusiast and featuring some gravel-throated voiceover – they’ve turned Office 2010 into a summer action blockbuster. Whatever was cracking in Microsoft’s collective head has now quite obviously snapped to superb effect. Expect explosions, car chases, shouting and the kind of crazy usually reserved for US Michael Jackson fans.

At the heart of this nonsense is the death of Clippy – the rubbish Office assistant who so blighted our lives 10 years back, though our favourite moment arrives at the end of the trailer when the reviewer’s quotes flash up. Bonkers, bonkers, wonderfully bonkers.

Those Internet Explorer 8 ads? They were just the beginning it turns out. Hoorah.

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7 Responses to “ Microsoft Office 2010 trailer kills Clippy ”

  1. Alan Says:
    July 10th, 2009 at 9:10 am

    Enjoyed that!

    Loved the ‘Word’ line.

    Good to see Microsoft being a bit more relaxed about things, instead of being too business like and serious all the time.

     
  2. Hamish Says:
    July 10th, 2009 at 12:12 pm

    That’s ace. Well done Microsoft – getting a sense of humour that doesn’t come across like an embarrassing dad trying to impress his kids friends. Top marks.

     
  3. james016 Says:
    July 10th, 2009 at 12:58 pm

    Mad and excellent :D

     
  4. Daniel Says:
    July 10th, 2009 at 3:36 pm

    Bahahahahahaaaa!

    :D

     
  5. Paul B Says:
    July 10th, 2009 at 4:12 pm

    Noo, not clippy :) Interesting to note that this advert was filmed by Dennis Liu, who directed a similarly excellent (but in a different way) music video for the Bird & The Bee pop group:

    http://www.youtube.com/watch?v=6kxDxLAjkO8

     
  6. Muck Says:
    July 11th, 2009 at 6:54 am

    that was pretty good. Microsoft seems to be turning a corner. Now give us a cheap win 7 family pack

     
  7. Could people learn to love Microsoft once more? | PC Pro blog Says:
    September 14th, 2009 at 11:14 am

    [...] strategy is simple. Advertise your own products with humour, and take a sledgehammer to those of your rivals. The Laptop Hunter ads highlighting the [...]

     

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