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Posted on May 12th, 2009 by Stuart Turton

Can Spotify survive my padlocked wallet?

SpotifyI love Spotify, but quite recently I seem to have become the Lex Luthor to its Superman – the two of us locked in an unceasing battle of wills.

At first this was a simple matter. I refused to pay for a premium account. I’m tight, the music’s free, I don’t see the point. That brought us to a standstill, and then Spotify wheeled out its secret weapon. Jonathan.

Any regular Spotify users will know his 10-song interjections well. If you don’t they go a little something like this: “Hi, I’m Jonathan from Spotify. We all love Spotify, and now you’ve heard me say the same thing five hundred times I’m sure you’d like to cover me in sausages and take me on safari, preferably tied to the bonnet of the jeep.”

Or, at least that’s what I hear. What began as simple aggravation has progresssed to the point where I want to hurl myself out of the window whenever I hear him. Given that this would upset my mum, I’ve gotten into the habit of turning the volume down whenever Jonathan rocks up instead. Spotify is nothing if not canny, though. I’ve now discovered that if you turn the volume down when an advert is playing, it automatically pauses, until you turn it back up. Clever mower.

So it’s headphones out every ten minutes instead, which if Spotify has its way will probably lead to my monitor going blank until I put them back in. None of which matters. I’m not upgrading to a premium account until every time I ignore the ad a hand reaches out of my screen and attempts to throttle me.

I love Spotify, but refuse to pay. I wonder how many feel the same, and what impact this is likely to have on the only streaming music service that’s ever managed to drag me away from my MP3 library. Thoughts?

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15 Responses to “ Can Spotify survive my padlocked wallet? ”

  1. Ben Says:
    May 12th, 2009 at 10:08 am

    I too love Spotify, and refuse to pay. And fully agree that if I were on a train and herd someone answering his phone or introducing himself with ‘Hi I’m Jonathan … ‘ and I recognized the voice, I would turn, from my usual mild-mannered self, and gaffer tape his mouth shut, demanding that he never speaks again. But I think I’m hearing less of him at the moment, as more companies realise it is fantastic way to advertise the Spotify adverts are becoming less frequent, which is good. Although there are only so many times I can hear someone playing me silence to demonstrate how to save water, or telling me that a boiler jacket could save me some ’serious dough, bro’ before the prospect of upgrading seems all the more inviting. But it’s not going to happen, not until I can take track with me on my mp3 player!

     
  2. Afront Says:
    May 12th, 2009 at 10:22 am

    I’ve not paid up yet either, but there are a host of promised goodies coming soon that may make me finally get out the credit card. And of course, I’m starting to feel a little bit guilty since the artists themselves (and their promoters) aren’t seeing any of my cash like they did when I used to buy their CDs.

    I recently blogged about this at:

    http://www.pansentient.com/2009/05/top-5-reasons-why-i-havent-subscribed.html

     
  3. Spendy McMoney Says:
    May 12th, 2009 at 10:31 am

    Sorry, but if you refuse to pay then you deserve Jonathan.

    Or did you mistakenly think that Spotify was a Public Service Broadcaster?

    Pay up you tight git!

     
  4. Ben Says:
    May 12th, 2009 at 11:05 am

    Spendy McMoney, Spotify is not a public broadcast, it is advert funded, like radio, and I don’t pay commercial radio stations to listen to them. I do however do my bit in that if there is an advert I’m interested in I will click the link which gives Spotify money (well they get money simply by playing other peoples adverts but I imagine they get more when you click the link). Hopefully soon they will start trgeted advertising based on what you listen to, then it may actually be nice to have a short advert every so often. maybe even link it to phorm (shock horror)!

     
  5. Phil Says:
    May 12th, 2009 at 1:29 pm

    You’re listening to some 2 million + tracks, in decent fidelity, with no waiting for buffers, and you’re complaining because…? The music is free, as long as you agree to listen to a few adverts. They don’t play in between every (free!!) track, in fact, as you say, it’s pretty much an interjection every 10 songs. What’s more, they don’t last as long as adverts on commercial radio.
    That’s the deal – if you don’t want the adverts you pay for the premium service, and if you won’t pay for the service you 1) stop whining for the reasons given above, or 2) get the hell outta dodge!

    I’m sorry, but I fail to see any problem here…?

     
  6. Stuart Turton Says:
    May 12th, 2009 at 1:34 pm

    @Phil. That’s because there isn’t one, and I never suggested there was. As I say at the top and bottom of the blog, I love Spotify. I accept ads in return for free music – that doesn’t mean I have to like them, or that I can’t write about them here. Jonathan from Spotify is annoying. Plain and simple.

     
  7. Mark Says:
    May 12th, 2009 at 1:44 pm

    I’ve been using Spotify for 2 months and have yet to hear an advert. Why? Because I always beat the program to the punch and manually select the next track I’d like to hear rather than wait for it to automatically go to the next track in my playlist. It’s a bit annoying, yes, but it’s a solution worth using. That is, until Spotify figure it out and ‘fix’ it.

     
  8. Ben Says:
    May 12th, 2009 at 2:56 pm

    @Mark, that’s clearly cheating :p you have to play fair, I’m happy to listen to ad in exchange for music, I’d just prefer a little more variety and, like Stuart, a little less Jonathan!

     
  9. pcernie Says:
    May 12th, 2009 at 5:48 pm

    The voice on the girl talking about ‘music in the bedroom’ annoys the f**k out of me… Lol, my CAPTCHA is ‘environment rampages’.

     
  10. Kid_Spock Says:
    May 12th, 2009 at 6:08 pm

    I use Spotify a fair amount, mainly to listen to new bands. I only got it recently, and have probably listened to in the region of 50 songs (not much I know). I’ve never heard an advert, but by brother gets loads. I’m not complaining, but it’s weird.

     
  11. Charles Marsh Says:
    May 13th, 2009 at 5:06 am

    The adverts that Spotify presents to you are based on where it believes you are currently located. If you really can’t stand Jonathan, shift your Internet point of presence. Pick an IP address in a Free Spotify country whose language you don’t understand and the audio ads go from annoying to entertaining nonsense. Swedish ads include things such as casinos, condoms and cancer. You have the opportunity to learn the Swedish for “grow a neat mustache and support the fight against prostate cancer.” Indeed, women have their pink ribbons, what do us men have?

    If you appear to be somewhere for which Spotify doesn’t have advertising inventory, you won’t get any ads at all. If Kid_Spock and his brother have different IP addresses, this could explain their different experiences. Although, if Spotify is consistently misclassifying Kid_Spock’s IP address, it’ll soon complain and, after fourteen days, lock him out, until he uses an IP address that Spotify believes matches the country in his account’s profile.

    I advise sticking to the countries for which the free service is available. Spotify Ltd should still get paid for delivering the ads, even if you can’t understand them.

     
  12. phil Says:
    May 13th, 2009 at 5:49 pm

    Only found spotify this week. At the moment i’m still in the lets get another beer when Jonny starts.
    This could end up as a permanent solution.

    Phil

     
  13. James Says:
    May 13th, 2009 at 9:04 pm

    Spotify is an amazing service and here in the UK has around 1 million users already.

    Its spread so fast , the only thing that would slow it down would be labels removing content. Users seem to be 100% behind it.

    http://www.dittomusic.com are also putting unsigned content onto Spotify free of charge which is great for unsigned bands.

    I systematically use Spotify for everything i can get my hands on, iTunes for anything i cant!!!

     
  14. Mike Says:
    May 18th, 2009 at 2:15 pm

    I still find the attitude to recorded music pretty astounding. Stuart says that he loves Spotify but i expect he mean, I love being able to listen to all music without having to pay.

    Turning musical ideas and concepts into things you can play on your laptop or iPod cost money! Every stage requires investment and it’s very difficult for artists to produce good work with out being given money for their efforts.

    The ‘free’ Spotify attempts to address this more than say torrent etc. by raising some revenue for the artists, but i expect both the labels and Spotify (for their continuing operation) would prefer the far more solid subscription model which is obviously easier to project from.

    The dynamics of these business models seem pretty obvious and to whinge about the adverts is like talking about channel 4 (in the UK) saying – “i really love the programmes on freeview! But oh! those adverts – there soooo annoying!”

    It’s a bit of a non-story isn’t it.

    BTW if you turn the volume fader down sharply when the advert comes on then push it up very slighly before you let go it will continue playing the advert almost muted.

     
  15. adey Says:
    August 29th, 2009 at 4:27 am

    Seems like the old adage that OP knows the cost of everything and the value of nothing.

     

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