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Posted on January 21st, 2009 by David Fearon

London, a shop, a £250 computer and me.

So I’m in a battle with my colleagues Mike Jennings and David Bayon. I’ve somehow to come up with a PC that beats both of their efforts for no more than £250 inc VAT. But I’m restricted to buying mine directly from one of the shops lining both sides of Tottenham Court Road in London, between the junction at Oxford St and Goodge St Tube.

I am confident of success. For lo! I have a secret weapon.

The staff in most London shops are a canny bunch, legendary for sizing up the wherewithal of potential customers as soon as they walk in the shop and setting their prices to match. But I have a tool, faced with which all shopkeepers will buckle and, most likely, weep before giving me anything of my choice for mere pennies.

It’s a special, secret phrase that only I know about. What you have to do is you go into a shop, look dismissively at a piece of hardware and then say (casually, with a knowing air):

“What’s your best price on this?”

That’s the key phrase. Best price. It always, always works.

You need to be looking down your nose just a little bit, but not so much that you seem arrogant. It’s a look that has to say, “You and I are both men of the world, and I know that you know that what I’ve just said means I know your game and can match you in any fight.”

The other key tactic I’m going to use, obviously, is to snort derisively at the first price I’m offered, halve it and fire it right back. After all, as Eric Idle said, you’ve gotter ‘aggle.

Or was it Michael Palin?

Yeah okay, so I’ve haggled for an electronic item probably twice in my life and was terrified on both occasions. I tend to clear my throat, cheeks burning, and sort of squeak, “Erm, what’s, erm, your best, uh, price on this please?” like a teenager on his first terrifying foray into Boots to buy those things.

Help!

What are your best haggling techniques? How am I going to match the power of online buying in a central London shop with rental overheads? Any more tricks?

I thank you.

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6 Responses to “ London, a shop, a £250 computer and me. ”

  1. Andythebatch Says:
    January 21st, 2009 at 7:50 pm

    This has worked for me before…

    Enter busy shop and ask for best price. Salesman will state what he thinks he can get away with. Now turn to everyone else in the shop and loudly express your surprise and disappointment at the figure being offered. If possible do this near the door and involve people from outside. Do not suggest a price yourself. Most of the time they will start to drop the price just to get you to shut up.
    Don’t pull this twice in a row of 4 shops and judge well when you nered to cut your losses and retreat. This sort of street theatre can get you good prices but it can also get you all sorts of unwanted attention if you see what I mean.

     
  2. Short_Attention_Sp Says:
    January 22nd, 2009 at 5:03 pm

    I tend to pick up a leading tech mag (let’s say, PC Pro) and check the roster of journalists therein (let’s say, David Fearon), before beguiling the sales assistant with a plausible story about how I need to procure a great-value PC – let’s say, for a feature in a leading magazine that will be read by thousands of tech enthusiasts. And a blog, read by thousands more. That may mention the GREAT VALUE being offered by XYZ Computers on Tottenham Court Road.

    I usuall get a great discount through this method.

    :)

     
  3. Peter Tennant Says:
    January 23rd, 2009 at 11:53 am

    I’m with Short_Attention_Sp, your best option is to cheat and offer ‘name-dropping’ in PC Pro in exchange for a sharp deal. Unfortunately, I suspect that may break the remit of being a PC that anyone can buy.

    In terms of haggling, good luck – I’ve only ever tried that once, through shear desperation, and didn’t get a single penny knocked off!

     
  4. John Newbury Says:
    March 14th, 2009 at 4:49 pm

    David, where is the video of your shopping expedition? The latest edition of PC Pro says it’s at: http://www.pcpro.co.uk/links/175challenge1, but this link doesn’t work.

    I am curious to see it…

    Regards
    John

     
  5. David Fearon Says:
    March 16th, 2009 at 10:29 am

    Hi John,

    Apologies, our video team is putting the footage together as we speak – I’ll post a message here when it’s done.

    Best,

    David.

     
  6. Video: £250 challenge on the High Street | PC Pro blog Says:
    March 16th, 2009 at 2:12 pm

    [...] While my colleagues were comfortably ensconsed in front of their computers for the £250 challenge, I had to get off my bum and do some good old-fashioned legwork. Here’s what happened. You can read more about the laptop itself here. [...]

     

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