Comments on: Who’d have thunk it: good films sell Blu-rays http://www.pcpro.co.uk/blogs/2008/12/22/whod-have-thunk-it-good-films-sell-blu-rays/ Blogging in the real world Thu, 18 Mar 2010 15:19:46 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: DaveBG http://www.pcpro.co.uk/blogs/2008/12/22/whod-have-thunk-it-good-films-sell-blu-rays/comment-page-1/#comment-22640 DaveBG Fri, 26 Dec 2008 00:32:12 +0000 http://www.pcpro.co.uk/blogs/?p=4890#comment-22640 Actually we now know that the total sales in the first week of release was 13.5+ million. It turns out that the Blu-ray version of Batman TDK sold a mere 12% of total sales. http://www.videobusiness.com/article/CA6623618.html?industryid=47213 In contrast to what many seem to have expected the DVD version sold extremely well. In fact compared to the numbers of PS3s out there and the fact that Batman TDK was about as targeted a movie to the 'PS3 demographic' as is possible it would seem that 12% @ 1.7 million units is in fact quite a very poor performance. Those who claim that the sales are beyond expectations must have had subterranean expectations to begin with. Actually we now know that the total sales in the first week of release was 13.5+ million.

It turns out that the Blu-ray version of Batman TDK sold a mere 12% of total sales.
http://www.videobusiness.com/article/CA6623618.html?industryid=47213

In contrast to what many seem to have expected the DVD version sold extremely well.

In fact compared to the numbers of PS3s out there and the fact that Batman TDK was about as targeted a movie to the ‘PS3 demographic’ as is possible it would seem that 12% @ 1.7 million units is in fact quite a very poor performance.

Those who claim that the sales are beyond expectations must have had subterranean expectations to begin with.

]]>