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Posted on December 17th, 2008 by David Bayon

Can Nvidia halt its current decline?

XFX and ATIThis month in the Labs we’ve mostly been testing graphics cards, and you’ll be able to read the results when the next issue of Pro is published in January. But I don’t think I’m giving too much away by revealing it’s not particularly happy reading for Nvidia.

Put simply, Nvidia’s desktop department is having a torrid time of it right now: when its own chipsets aren’t faulty they’re generally slower than ATI’s; and when they’re not faulty or slower than ATI’s, they are dearer, which negates any advantage they might have had.

It’s a cyclical thing. ATI had its troubled times before the HD 3000 cards arrived, and when new technology arrives the situation may well reverse again. But for evidence of where the strength lies you should alway look to the board partners – and it’s a one-way surge right now.

Today sees the news that XFX, as green as they come, has signed a deal to also ship ATI cards. And the gushing comments we’ve read accompanying the news leave us in no doubt as to who the partners are currently cosying up to. XFX’s defection follows Nvidia stalwarts eVGA and Gainward, and leaves the two graphics card manufacturers about level for exclusive partners, with a mere handful each.

In these credit-crunched times it may also be simply a case of getting cards to as many consumers as possible, so it won’t be entirely down to Nvidia’s current predicament, but the rave reviews on the red side surely can’t have helped.

And Nvidia almost seems resigned to its current fate, diverting most of its recent energies into promoting the excellent integrated graphics chipset in the last MacBooks, as well as its Ion platform to bring that chip into netbooks.

But it’s graphics cards the company is best known for, and so much now rests on the next major progression in the GeForce range. Whether Nvidia actually has something close to completion, and whether it’ll be enough to fight back, remain to be seen.

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3 Responses to “ Can Nvidia halt its current decline? ”

  1. Gindylow Says:
    December 18th, 2008 at 2:38 pm

    I’ve used Nvidia for years, but have been let down with their recent bugs and glitches.

    I could have tolerated these issues more easily if Nvidia hadn’t spent all their energy passing the buck in the support department blaming anyone execept themselves.

     
  2. muck Says:
    December 18th, 2008 at 6:13 pm

    Well they’ve sat back really. They had the 8800which blowed the competition away and since then nothing really worthy. Yes they have faster cards than the 8800 but only just. The same way that Intel let AMD into number one spot and then, when AMD were the gamers choice of chip, they throw it away and Intel grab it back. Although with the Intel Core i7 I think AMD have a way to go to get it back.

     
  3. Rikki Says:
    December 19th, 2008 at 12:08 pm

    Gotta I disagree with muck I’m currently replacing my 8800gtx with a xfx 260 gtx black edition, after reading the reviews it beats the 4870 1gb and in some cases the 280gtx.

    It’s not as fast as the 4870×2 but when you weight up the cost of both cards £225 from scan for the 260gtx and £330 for the 4870×2, I think its the best value v performance and cost around at the moment.

    http://www.overclockersclub.com/reviews/xfx_gtx260_black/

     

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