Francis Ford Coppolla’s masterpiece, The Godfather; one of the finest films ever produced, a tale of family, power and betrayal back in 1940s New York and Sicily; Marlon Brando’s finest hour, Al Pacino’s defining moment, one of the most celebrated movies of all time.
Paramount Pictures is understandably proud of The Godfather, and its flawless sequel (we’ll ignore the third). So proud that it’s very selective with movie tie-ins - we can’t have any old tat sullying the Godfather brand, now. Can we?
“Super Talent Technology, a leading manufacturer of Flash storage solutions and DRAM memory modules, today announced that the firm has signed a licensing agreement with Paramount Licensing Inc. granting rights to manufacture and market USB Flash drives based on Paramount Pictures movie title, ‘The Godfather’.”
I can only imagine someone at Paramount Licensing hasn’t actually seen the Godfather. Perhaps they don’t like the cinema, and assume all movies are a bit like The Net, starring Sandra Bullock. Or maybe Al Pacino used a memory stick at some point during the steaming turd that was Ocean’s Thirteen. I don’t know.
What I do know is that Don Corleone didn’t email anyone an offer they couldn’t refuse. And I’m pretty sure Michael didn’t win Appollonia’s heart by pestering her to show her bits on a chat-room webcam.
But Super Talent’s press release reckons we should all have an open mind.
“The introduction of movie-themed USB drives marks the beginning of a new era for the Flash industry. These drives will capture the spirit of ‘The Godfather,’ and will be a sure hit with millions of Don Corleone fans.”
Well - drumroll please - here it is. The perfect 1940s movie tie-in. The flash drive that captures the spirit of the greatest Mafia movie in history. Just look at the design, so authentic it has…err…the logo. A new era? Only for baffling PR.
December 5th, 2008 at 12:27 am
Does it extort regular payments after encrypting your hard drive? :p