There’s a continual attempt from political parties and big companies alike to define the population, and Acer is the latest to unveil its thoughts. So the question is, do you recognise yourself in any of the below?

Techno Leader
Is very advaned in technical matters. He knows what he wants: “The best and up-to-date”. He wants best performance and he is not price-sensitive. And – he can afford it. He is affluent and young.

Techno Rational
Shares the same positive attitude towards technology as Techno Leader, but his comparatively lower income makes him less ready to pay a premium for brands.

Conventional
Can be seen as a “follower”. He looks at what his neighbours have and buys the same as long as the brand is known and fulfils basic design criteria. He is young and uses the computer more than others for online meeting portals.

Practical and Value
Is a “no-frills” person. He does not use the computer intensively. He doesn’t care about brand. It has to be simple and very cheap. Consequently he seeks discounts and buys in independent stores. Many live in single households. This segment is found often in Germany.

Simple and Easy
Is “helpless”. This segment needs computers, but has very limited knowledge. Computers should be easy to use, no extras are required. Trusted brands give them some reassurance and they are willing to pay more for a hotline. Is much older than average and many are female.

Trendy
Also values simplicity for computers and cares a lot abou the brand she purchases. He is also younger and more sensitive to design than the Simple and Easy segment.