A video has gone up of Esquire’s lovely new E Ink cover, which you can see here. The promise of these things is immense. Imagine a newspaper with content that can be updated over the course of the day, so that the lead changes, stories are amended and breaking news is delivered to your morning newspaper.

Instead of buying a static newspaper for 60p, you buy 12 hours worth of news for £2. Then you go out and do it again tomorrow. It’s quite a cool idea, especially for folk like my dad, who buy their paper in the morning, read it at lunch and then probably won’t look at the news again until they get home from work and flick ITV on.

Of course, Amazon and Sony are hoping the eBook Reader ultimately becomes the ubiquitous device for all your reading needs, whether that’s novel, comic book, magazine or newspaper. The Kindle, for example, already allows users to download their newspapers every morning – though for my money, reading a paper is nowhere near as satisfying if you can’t flourish it at the breakfast table, and use it as a shield against the outside world.

To bring my dad in again, he’ll never by an ebook Reader. He doesn’t want to download his own content, he’ll be put off by the price and he’ll never use half the features. He will, however, buy the newspaper every morning, even if over the course of his life the cost is triple that of a reader. He just likes the convenience of it, and it’s part of his routine, something which should never be dismissed in marketing.

Obviously the inclusion of the technology would result in prices going up. The E Ink copy of Esquire is going to cost $2 more than normal – but, would people be willing to be pay more for a newspaper that updates itself over the course of the day? I’d like to believe it comes down to the quality of the writing, but my dad reads the Sun, so that’s out. Ultimately, I have no idea. But it’s an experiment I’d love to see one of the nationals try.