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Posted on September 4th, 2008 by Barry Collins

The worst IT advert ever

I was thumbing through the first ever issue of PC Pro today, chortling at how young everyone looks and how much the state-of-art laptops of the day cost (£3,500, since you asked), when I came across this:

PC Pro issue 1 advert

Quite possibly the most tasteless, ill-conceived and downright stupid advert for a PC company I’ve ever seen.

The company in question is called IPC Direct, which is, to the best of Google’s knowledge, no more: no doubt thanks to its genius advertising team.

Have you seen any worse? Let me know on comments below if so.

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4 Responses to “ The worst IT advert ever ”

  1. Ben Says:
    September 5th, 2008 at 9:38 am

    Funny stuff.

    Not that they’re as tasteless, but I do laugh at the use of models when it comes to IT.

    Particularly amusing is when you see some gorgeous girl in a skimpy outfit, holding a graphics card… I mean really!

    The other day, throwing out an old PC magazine, I came across an advert with a naked model (all naughty bits covered) holding a PSU!

     
  2. DavidW Says:
    September 5th, 2008 at 5:50 pm

    Surely Bill Gates latest Vista shoe-vert is the worst:-)

     
  3. Burt Says:
    September 6th, 2008 at 7:08 am

    I remember seeing an ad in various PC magazines promoting flat panel monitors. The model held a flat panel in front of her assets – the headline “Great TfTs”!

     
  4. John L Says:
    September 8th, 2008 at 12:26 am

    So it’s a sexy advert. Big deal – I think the advertisers know their audience and know what catches the eye. And it’s advertising for goodness’ sake! What has taste got to do with it?

     

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