I’m all for innovative marketing, but I think Toshiba’s hard disk team may have gone a little mad. Head over to www.harddiskdriverevolution.com and you can play a game all about – well, it’s obvious really – saving the world through the medium of hard disks.

You play an everyday IT support person who receives an email from the head of the secret service. You’re then thrust into a cupboard with a foxy lady complete with jumpsuit, who accompanies you through a devilish maze of exciting escapades. You shoot people! You crack a safe! You discover all about the latest industrial grade Toshiba hard disk!

I suppose it must work to a certain extent. After all, I’m giving it publicity here. But is this really the way to get the attention of time-poor IT professionals?