“Microsoft today announced the launch of Microsoft Store, an online retail destination which, for the first time, brings together a broad range of Microsoft’s consumer software products to a single location,” reads the breathless press release that’s just landed in my inbox.

“Microsoft Store will allow customers to easily explore and discover the company’s portfolio of consumer products…”

Erm, no it won’t. Because when we tried to visit www.microsoftstore.co.uk we were confronted by the following error message:

The press release adds: “Microsoft’s Store ESD platform will be made available to partners in the future, following rigorous testing of the consumer experience.” Such as checking consumers can actually see the website, perhaps?