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Latest Articles by Kevin Partner

How to make Google AdWords work for your business

Kevin Partner explains how to avoid the bottomless pit of Google's advertising system

The power of PPC

Kevin Partner shows how your online business can stand out from the crown by using Google's latest AdWords upgrades

Four ways to start an online business

Differentiate your business from the others on the internet, says Kevin Partner, and watch the profits roll in

Improvement's not enough, businesses need to innnovate

Continuous improvement has its place, says Kevin Partner, but innovation is what really makes a business successful

Why you need to fail to succeed in online business

Kevin Partner shows how, through experimentation, you can grow your online business without making costly mistakes

Can Facebook help your quest for customers?

Kevin Partner asks whether Facebook ads are worthwhile for online businesses

Free or 1p: which price has the most impact on web sales?

Kevin Partner undertakes a fascinating experiment with web pricing models

How to develop games for Facebook

Kevin Partner discover just how easy it is to develop a game for the social-networking site

How to boost your SEO

Every website owner knows how important SEO is, but how can you boost your rankings? Kevin Partner offers some simple and free tips to get to the top

How to spend money wisely on website design

Since money is tight for all small-business owners, Kevin Partner ponders when it's best to call in the professionals and when to do it yourself

Who owns the code?

Contract developers save Kevin Partner from a digital lynching, but open source software could be the key to his long-term survival

Switching shop to BigCommerce

Kevin Partner explains the trials and tribulations of switching e-commerce software to BigCommerce

The art of the customer survey

Kevin Partner explains what you should be asking your customers and why it's useful

Paying for code doesn’t mean owning it

Kevin Partner tackles the thorny issues that surround code ownership

Better by design

Never underestimate the importance of design when it comes to website development. Kevin Partner tells you what you need to know

How to build a website in two hours

With a little bit of help from wordpress, Kevin Partner reveals how to design and launch a website in a couple of hours.

Kevin is a contributing editor to PC Pro. He's managing director of NlightN Multimedia, a Milton Keynes-based company specialising in web application development and internet marketing.